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The Furniture Ecommerce Blog

10 Design Tips for Your Mobile eCommerce Site [INFOGRAPHIC]

Wednesday, November 16, 2016 by Brooke Grief

At Blueport, we know that furniture shoppers will browse your mobile website differently than on tablets or desktops. Creating a seamless ecommerce experience from store to screen is one thing, but creating the same seamlessness between desktop and mobile is another challenge furniture retailers face. Consumers find shopping on smaller screens difficult, especially for detailed products like furniture. 

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New Ecommerce Trend: Mobile Shopping While In-Store

Wednesday, November 9, 2016 by Kyle Marchesseault

At Blueport, we focus on the omnichannel opportunity for furniture retailers. To make omnichannel possible, we build responsive websites that shoppers can not only use on their laptop and tablet at home but also on their mobile phone while shopping. In fact, the number of shoppers using their phone while shopping in-store is skyrocketing. Here’s some recent data we found on this trend and ideas for how furniture retailers can capitalize on them.

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8 Insights about Ranking on Google from MozCon 2016

Wednesday, November 2, 2016 by Diane Li

Diane Li, a Marketing Manager and SEO Guru at Blueport, attended the MozCon Conference in Seattle, Washington this past September. We asked her to be our eyes and ears at the conference and bring back some groundbreaking SEO facts to share.

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Major Trends at 2016’s Shop.Org Digital Summit

Wednesday, October 26, 2016 by Alex Bowen

Several members of the Blueport team went deep in the heart of Texas last month to the Shop.org Digital Summit, one of the leading annual conferences on digital retail and ecommerce.  Although we may have come back with more free t-shirts and water bottles than we could count, we also came back bursting with new insights.  Below are some major trends we saw up at the conference.

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3 Important Retail Trends We Learned at the NEXT Conference

Wednesday, October 19, 2016 by Eli Davidow

We found where the NEXT opportunities are in furniture retail.

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4 Tips to Optimize Furniture Ecommerce During the Holidays

Wednesday, October 12, 2016 by Alex Bowen

It’s beginning to look a lot like… well maybe not just quite yet, but the 2016 holiday season will be here before you know it. While most people are thinking about pumpkin spiced lattes and their new flannel shirts, online retailers are already gearing up for what’s to be the biggest ecommerce holiday season yet. With November right around the corner, here at Blueport Commerce we are making a list (and checking it twice) to help online furniture retailers prepare for this upcoming season.

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Get to Know the Blueport Co-Ops

Wednesday, September 28, 2016 by Brooke Grief

We hired five enthusiastic and bright co-ops from Northeastern University to come work with us for a semester. David Fasano, Nathan Hunt, Jaclyn Iulianetti, Emily Hontoria and Olivia Bonhomme have all greatly contributed to the growth of Blueport and we love having them here.

We wanted to know a little more about our Co-Ops and get the opportunity to see the Blueport world through their eyes, so we decided to conduct a quick interview:

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Increase Furniture Sales with Product Reviews

Thursday, September 1, 2016 by Lauren Gordon

Lauren Gordon is the Director of Ecommerce at Blueport Commerce. Leveraging her extensive digital knowledge and analytics expertise, Lauren works with our clients to drive ecommerce and store revenue through their retail websites on the Blueport Platform. Prior to joining Blueport, Lauren worked in the Strategy & Analysis group at DigitasLBi where she was responsible for measuring the effectiveness of online marketing campaigns for a Fortune 25 financial institution. Lauren has a MBA from the MIT Sloan School of Management and an undergraduate degree in Mathematics and Economics from Georgetown University.

There has been a huge shift in the furniture shopping process. With a wealth of information at their fingertips, shoppers have the ability to arm themselves with as much information as they need to make a purchase decision. And with a highly considered purchase, like furniture, customers are much more invested in the research phase of a purchase compared to smaller-ticket categories.  

Reviews have become increasingly popular on retail sites across all categories, providing shoppers with a first-hand perspective on what they are buying and potential risks associated with their purchase. Shoppers—especially millennial shoppers—have come to expect product reviews when shopping online.

Despite the popularity, not all furniture retailers have been eager to jump on the reviews bandwagon. The inability to control reviews, a disproportionate number of reviews across products and a lack of positive reviews across their site have fueled retailers’ hesitation to showcase product reviews. Sensing this hesitation, we set out to understand how product reviews impact online revenue and whether or not the availability of product reviews offers as many benefits to retailers as it does shoppers.   

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MITX ECommerce Summit Recap [Infographic]

Wednesday, August 31, 2016 by Brooke Grief

On July 25, 2016, MITX held its annual Ecommerce Summit at the Google Cambridge. The summit focused on creating a seamless customer experience, especially as all recognized the age of the seller is long behind us and it's all about tapping into consumer purchasing habits and their technology preferences. The full-day agenda featured panel discussions, case studies, and fireside chats with ecommerce and marketing experts tackling a variety of key topics. The day kicked off with keynote speaker, Jamie Clarke, CEO & Co-Founder of LiveOutThere.com, one of Canada's 50 fastest growing companies, and avid adventurer, author, filmmaker, inspirational speaker and business leader. Carl Prindle, Blueport's President & CEO also spoke, presenting on building seamless omnichannel experiences in complex verticals. Check out the infographic below summarizing some highlights of all the great presentations and discussions from the day.  

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Bridging the Digital Divide: Using Technology to Bridge the Digital Store Experience between Shoppers and Retailers

Friday, August 26, 2016 by Cole Shipley

Selling online in a vertical like furniture is complex. Stores are critical to the shopping experience but, increasingly, so is ecommerce. Shoppers expect and demand a more seamless experience, while furniture retailers must solve for long purchase cycles, expensive delivery and complicated systems integrations across channels. Technologies are one way for furniture retailers to unlock the potential that furniture ecommerce presents, bridging the gap between what shoppers expect and what retailers can deliver. Store-Sync, a component of the Blueport Platform, bridges the “digital divide” between retailers and shoppers, and is the only technology that synchronizes online and in-store browsing. Here’s why technology like this is important for both shoppers and retailers, and what opportunities it presents for the furniture retail industry.


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How to Make Catalog Management Easy and Affordable

Wednesday, August 3, 2016 by Nick Chin

There are many factors to running a successful ecommerce business.  Creating an effective process to manage your product data and deliver the best online product presentation is an important yet often overlooked factor.  Our approach with catalog management is to marry an in-house team of experts with leading vendors to create best-in-class product presentation for our retailers. 

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Blueport Kicks off the Summer Right with Open House Party

Wednesday, July 27, 2016 by Kate Putnam

While many traditionally think of an “Open House” in real estate terms and moving on, at Blueport, it’s a different vision. We open our doors to welcome visitors in, reflect on the hard work that gets put into our ecommerce platform for our furniture retail clients and look ahead to the future of better and bigger for the road ahead.

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Blueport Partner Spotlight: Celum

Wednesday, July 20, 2016 by Eli Davidow

A digital asset management platform that makes bringing products online fast and easy

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Creating a Seamless Customer Experience

Wednesday, July 13, 2016 by Bob Howland

This post was originally published on blog.mitx.org on June 21, 2016.

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Technology + Brick-and-Mortar = A Winning Formula to Outlast Wayfair

Wednesday, July 6, 2016 by Eli Davidow

Last month, Internet Retailer named furniture ecommerce website Wayfair its “Internet Retailer of the Year.” With an announcement like this, there’s certainly more pressure for traditional furniture retailers to find a way to assert their ecommerce presence. But on the plus side, it also reflects the viability of selling furniture in the online space.

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The Furniture Difference: What it Means to Have a Furniture-Focused Platform

Wednesday, June 22, 2016 by Erica Blute

If you’re a top 100 furniture retailer looking for an ecommerce platform, you’ve likely looked into top solutions across all verticals to suit your ecommerce needs and drive your business forward.

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3 Ways Furniture Retailers Miss Out On Revenue with Paid Search Ads – And How to Fix Them

Wednesday, June 15, 2016 by Kyle Marchesseault

Half the money I spend on advertising is wasted;
the trouble is I don't know which half.”

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Improving Search on Your Retail Site to Sell More Furniture Online

Wednesday, June 8, 2016 by Cole Shipley

Continuously improving your search function on your furniture retail site can dramatically increase conversion and help furniture shoppers along their entire journey both online and in-store. Here are four tips to improve your search that will allow customers to find your products faster and easier.

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In A Sea Of Pure Plays, the Salient Value of a Brick-And-Mortar Name

Wednesday, June 1, 2016 by Eli Davidow

Brick-and-mortar furniture retailers come into the ecommerce arena from a unique angle. Pure plays like Wayfair — technologists at heart — have disrupted furniture retail by providing a modern and convenient furniture shopping experience. But unlike most online retail categories, furniture is a highly considered purchase that requires more than a click of a button to drive sales. 

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Furniture Retailers: Market Your Content Like a Boss [Infographic]

Wednesday, May 25, 2016 by Brooke Grief

In a highly considered purchase like furniture, content plays a crucial role in driving customers closer to a purchase. What is content marketing and how can you use it to engage shoppers on your ecommerce furniture site? Content marketing is the creating and distributing of relevant and valuable content with the objective of driving profitable customer action. The infographic below shows stats that exemplify the impact content marketing can have on your furniture shoppers' experiences and how different types of content can drive them to purchase online or in your stores.

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