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Give Your Shoppers a Voice: The Case for Implementing Online Reviews

By Blueport Team Nov 18, 2016 9:05:28 AM

In today’s omnichannel world, shoppers have unlimited information about brands and products at their fingertips. Where shoppers once relied on print and television ads, the guidance of a salesperson, or the advice of a friend to decide what to buy, shoppers today have access to nearly limitless information on which to make their decision. Online reviews have emerged as the leading source of objective product content, transforming the way in which consumers shop. Almost all shoppers – 95% – reported consulting customer reviews prior to making a purchase in a recent study.

This BlueReport shares:

  • Why furniture retailers should implement online reviews on their furniture ecommerce site
  • Data showcasing the benefits of including reviews on a furniture ecommerce site
  • How to implement and operate reviews on your furniture ecommerce site

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