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Advantages of a Cloud Ecommerce Platform for Furniture Retailers

By Blueport Team Feb 1, 2023 4:26:37 PM

cloud ecommerce platform

Are you considering a new ecommerce platform for your furniture business or upgrading to one with more features? If so, you probably have many questions, including which type of platform to select.

Below, we’ll discuss the different types of furniture ecommerce platforms and the benefits of moving to the cloud. 


Types of Ecommerce Platforms and Their Benefits

As a furniture retailer, your core expertise is in furniture sales, marketing, merchandising, and customer service and likely not ecommerce software development. Therefore, in order to develop, maintain, and improve your ecommerce platform, you’ll either need to rely on external resources or build the team and infrastructure to do it yourself.

Let’s take a look at the three main types of furniture ecommerce platforms: 


1. Do-it-yourself (DIY)

Do-it-yourself platforms are ecommerce sites that are built from scratch in-house. They are designed from a highly customizable framework, which requires the retailer to have a qualified team of developers and designers in-house to build the site and be responsible for maintaining the technology to support them.


2. On-premise

On-premise platforms involve hosting and managing your business’ ecommerce platform on-premise using internal resources. This software type is installed locally on computers and servers, and all hardware and equipment are bought and maintained by the furniture retailer to run their website. Although these platforms can be more efficient than DIY platforms, they require maintenance, upgrades, additional equipment costs, and responsibility from the retailer in order to keep the website current.


3. Cloud

A cloud platform delivers software over the internet that can be accessed remotely from any device. This enables retailers to scale their operations efficiently and increase their return on investment. The cloud platform provider handles the complexities, such as hosting and development to ensure the site is scaling according to business needs using the latest technology and following up-to-date security compliance.


Cloud Ecommerce Platforms Are Today’s Choice for Leading Brands

Over time, many retailers moved from DIY ecommerce platforms to on-premise platforms; however, this trend required significant upkeep and operational challenges, such as hosting, scalability, security, and website modernization.

That's why many leading retailers in today’s business landscape are adopting cloud platforms, which can offer invaluable benefits such as improved capabilities in marketing, product information and merchandising. Additionally, a cloud solution can deliver a robust website experience using the latest technologies.


Cloud Ecommerce Platforms Help Leading Brands Stay Ahead of The Curve

Some retailers still believe that on-premise or DIY platforms give them the most control of their online presence, but this control comes with cost — rather than dedicating resources to operations and driving revenue, they must also use them to build and update their technology. Managing and updating your own software may not be ideal when your competitors are using cloud ecommerce platforms to streamline their business, scale resources according to their needs, and protect their data with advanced cybersecurity features.

On-premise platforms are typically designed to cover a wide range of industries, rather than catering to the specific needs of the furniture industry which means it may not function the way you need it out of the box. Furthermore, the high cost associated with customizing features to fit your needs can make these platforms inefficient for both new and developing organizations.

Retailers with on-premise or DIY platforms selling big-ticket items have found it difficult to keep up with their competitors since these platforms are designed for smaller-ticket items and don’t offer much help for large furniture or highly considered purchases.

In contrast, Cloud solutions have centralized development and allow for faster feature integration. A cloud platform provider can roll out new features with ease, allowing retailers to pivot their resources toward revenue-driving aspects, such as merchandising and user experience.


Leveraging the Agility of Cloud With Industry Experience

There are many reasons why the top furniture retailers choose Blueport:

  • It’s the only enterprise-class cloud solution designed specifically for furniture.
  • It bypasses explaining furniture to a consultant, building a site from scratch, and facing inefficiencies of using an on-premise framework with generic features.
  • From day one, it offers the top features needed for today’s business landscape, such as localized merchandise and pricing to match stores, warranties, and financing. And it delivers so much more!

Blueport combines the agility of the cloud with a furniture focus and expertise, transforming furniture retail websites into top-tier ecommerce stores from day one and onward.


DIY vs. On-premise vs. Cloud Platforms

If you’re a furniture retailer, comparing platforms can be overwhelming without the right guidance. That’s why we made an essential guide to help you choose between furniture ecommerce platforms.

To learn more about DIY vs. on-premise vs. cloud platforms, and which one is right for you, explore our Buyer’s Guide today.

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