Forrester analysts recently coined the term “Splinternet” to describe what is happening to the unified Web. Consumers are not just accessing information from the Internet these days, but from smartphones, tablets, e-readers and even Web-connected TVs. And, as you know, each one of these devices has their own platform and standards. This creates a new set of challenges for retailers, as your site might not work correctly on these devices. Gone are the days when you simply have to optimize your site for different browsers. Welcome to the Splinternet Age.
According to a recent presentation by Forrester’s Brian Walker, an added complexity is the need to target consumers by context, not just channel. This complexity, he says, is driving a lot of the replatforming that is taking place at large, multichannel retail chains.
Brian advises that organizations “start to break down silos that stop us from serving customers overall.”
How is your company addressing these issues? I'd love to hear from you.
Copyright 2010, Official Blog of Blueport Commerce
According to a recent presentation by Forrester’s Brian Walker, an added complexity is the need to target consumers by context, not just channel. This complexity, he says, is driving a lot of the replatforming that is taking place at large, multichannel retail chains.
Brian advises that organizations “start to break down silos that stop us from serving customers overall.”
How is your company addressing these issues? I'd love to hear from you.
Copyright 2010, Official Blog of Blueport Commerce
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