Why Blueport for E-Commerce?Blueport.com

We’ve discussed in past blog posts Google’s increased effort around local search and commerce, so it was no surprise to hear rumors that the search giant could acquire the local ecommerce deal site Groupon for approximately $5 billion, making it Google’s largest acquisition to-date.  In today’s TechCrunch feature “Why Google <3s Groupon,” Erick Schonfeld explores what makes Groupon so attractive to Google.  Could it be that Groupon has figured out how to track the last mile in local ecommerce between an online ad and an in-store purchase – the same pay-for-performance model Google has employed throughout the years?

To read the full article: http://techcrunch.com/2010/11/30/why-google-groupon/



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