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Mobile commerce is continuing to get quite a bit of traction leading into the holiday season, with many brick-and-mortar retailers using mobile promotions to drive sales through consumers' smartphones and tablets this holiday season.  According to the Mobile Marketing Association, almost two-thirds of mobile holiday shoppers expect to use their phone to conduct research before visiting a store , but only 13% plan to purchase or pay for gifts through their mobile device.  Though the number of actual mobile purchases may seem small, that number is expected to grow rapidly over the next few years. According to a study by ABI Research, mobile commerce sales in the U.S. will grow to $3.7 billion this year. The projection compares with $1.2 billion in 2009 and just $396 million in 2008.  A recent Wall Street Journal piece on this trend notes that while mobile commerce represents a trace amount of the $2.3 trillion of retail spending done in the U.S., its proven to be a powerful shopping aid for consumers, and will no doubt grow to be a powerful shopping tool in the near future.


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