Oftentimes, the big-ticket retailers we speak with think their business is too complex to go online. Those readers familiar with Blueport know that we specialize in meeting the unique, localized needs of these types of companies. Doesn’t fit in a UPS box? Perfect! That’s our specialty.
And that’s why we thought the findings of a recent study from ShopVisible and JC Williams Group was worth sharing. The study discusses the challenges that retailers are currently facing to provide excellent online customer experiences. After conducting interviews with executives at leading retailers and consumer product manufacturers who had undergone an e-commerce platform change or were currently in the midst of an enterprise-wide system change, the report found that those companies who are just getting started in ecommerce have an advantage over those who have had an ecommerce site for years.
Why? The answer is simple. While retail executives are aware of current trends such as social and mobile commerce, they are having trouble innovating based on old legacy systems. The report concluded that “brands that perhaps have not previously had direct-to-consumer interactions with customers have an advantage of coming into ecommerce with a clean slate.”
Ecommerce is no longer a luxury – it is a necessity and key initiative for many brands today. So if you think you’re late to the ecommerce game, think again. You may be just in time to deliver the right kind of experience that your customer is looking for!
Copyright 2010, Official Blog of Blueport Commerce
And that’s why we thought the findings of a recent study from ShopVisible and JC Williams Group was worth sharing. The study discusses the challenges that retailers are currently facing to provide excellent online customer experiences. After conducting interviews with executives at leading retailers and consumer product manufacturers who had undergone an e-commerce platform change or were currently in the midst of an enterprise-wide system change, the report found that those companies who are just getting started in ecommerce have an advantage over those who have had an ecommerce site for years.
Why? The answer is simple. While retail executives are aware of current trends such as social and mobile commerce, they are having trouble innovating based on old legacy systems. The report concluded that “brands that perhaps have not previously had direct-to-consumer interactions with customers have an advantage of coming into ecommerce with a clean slate.”
Ecommerce is no longer a luxury – it is a necessity and key initiative for many brands today. So if you think you’re late to the ecommerce game, think again. You may be just in time to deliver the right kind of experience that your customer is looking for!
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium
Comments for The (Unexpected) Ecommerce Advantage