The holiday shopping frenzy is in full swing, and this year ecommerce and mobile have no doubt emerged as key sales drivers. This past Cyber Monday saw the heaviest online shopping traffic in history. Even Black Friday, traditionally the focus of bricks and mortar retail stores, saw a significant spiked increase in online retail spending. Whether they are shopping online, using their mobile phones in the store to price check or getting their friends’ advice on a product through Facebook, holiday shoppers are channel agnostic and digitally savvy.
And this holiday season, they are also increasingly using digital channels to research and buy big ticket retail items like never before.
A great example is this week’s truly ‘big ticket’ sale from luxury flash-sale online retailer Gilt Groupe. The members-only site made waves by offering three 2011 Volkswagen Jettas for $5,995 (that is a significant $10,000 off the $15,995 retail price of the car). Over the course of the three-day sale, one car was sold at noon ET every morning. Access to the sale on the first day was limited to Gilt’s mobile applications on iPhone, iPod touch, iPad and Android devices and was opened to both online and mobile customers on the following two days.
The idea of purchasing a car online or through their phone may still seem daunting to some, but the success of the Gilt promotion is a powerful proof point of the seismic shift occurring in how consumers shop and the increasing comfort they have with the online channel.
I’m interested in hearing from you about some other memorable promotions and offers you have come across this holiday season from the big-ticket retail category?
Copyright 2010, Official Blog of Blueport Commerce
And this holiday season, they are also increasingly using digital channels to research and buy big ticket retail items like never before.
A great example is this week’s truly ‘big ticket’ sale from luxury flash-sale online retailer Gilt Groupe. The members-only site made waves by offering three 2011 Volkswagen Jettas for $5,995 (that is a significant $10,000 off the $15,995 retail price of the car). Over the course of the three-day sale, one car was sold at noon ET every morning. Access to the sale on the first day was limited to Gilt’s mobile applications on iPhone, iPod touch, iPad and Android devices and was opened to both online and mobile customers on the following two days.
The idea of purchasing a car online or through their phone may still seem daunting to some, but the success of the Gilt promotion is a powerful proof point of the seismic shift occurring in how consumers shop and the increasing comfort they have with the online channel.
I’m interested in hearing from you about some other memorable promotions and offers you have come across this holiday season from the big-ticket retail category?
Copyright 2010, Official Blog of Blueport Commerce
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