Yesterday, TechCrunch reported on the new Square Register, a replacement for cash registers that not only lets retailers accept credit card payments via iPads, but also allows the stores to communicate with customers more efficiently.
After a retailer processes a customer’s payment via Square Register, the retailer can invite the customer to download the Square Card Case, allowing the merchant to engage with customers in entirely new ways. Customers can add your “card” to this virtual wallet and access your location and contact information, their purchase history and receipts, a live menu of your daily offering and customized offers from you. Customers will also be able to use the Square Card Case to make purchases from your store within two physical blocks of the location. The customer can show up at the store, give the name to the cashier and then be charged on the back-end Square Register for the goods. It practically takes the whole payment process out of your relationship with customers.
Is iPad the Perfect Multichannel Retail Tool?
While we will certainly keep an eye on this application and how it works in real retail, we just need to say how amazed we are with the multifaceted iPad as a catalyst for retail both for merchants and consumers. The iPad is not only a tool for customers looking for great images of product and an ability to buy, share information on the fly and get feedback from their friends on all types of purchases from lunch to gadgets to big-ticket items and everything in between. It is also a tool for selling. Retailers can use iPads to show additional retail to customers, as a mobile option for checking retail and now as a replacement for cash registers and POS terminals with extraordinary customer engagement opportunities.
What can’t the iPad do? Or, more importantly, as a retailer, what else would you like the iPad to be able to do for your business?
Related posts:
After a retailer processes a customer’s payment via Square Register, the retailer can invite the customer to download the Square Card Case, allowing the merchant to engage with customers in entirely new ways. Customers can add your “card” to this virtual wallet and access your location and contact information, their purchase history and receipts, a live menu of your daily offering and customized offers from you. Customers will also be able to use the Square Card Case to make purchases from your store within two physical blocks of the location. The customer can show up at the store, give the name to the cashier and then be charged on the back-end Square Register for the goods. It practically takes the whole payment process out of your relationship with customers.
Is iPad the Perfect Multichannel Retail Tool?
While we will certainly keep an eye on this application and how it works in real retail, we just need to say how amazed we are with the multifaceted iPad as a catalyst for retail both for merchants and consumers. The iPad is not only a tool for customers looking for great images of product and an ability to buy, share information on the fly and get feedback from their friends on all types of purchases from lunch to gadgets to big-ticket items and everything in between. It is also a tool for selling. Retailers can use iPads to show additional retail to customers, as a mobile option for checking retail and now as a replacement for cash registers and POS terminals with extraordinary customer engagement opportunities.
What can’t the iPad do? Or, more importantly, as a retailer, what else would you like the iPad to be able to do for your business?
Related posts:
- "T-Commerce" Reinvented as iPads Reshape Mulitchannel Retail
- Forrester's Brian Walker Outlines the Fundamental Shifts Taking Place in E-Commerce Technology
- Arhaus Furniture's Custom iPad App Aims to Drive Cross Channel Sales
- A Big Screen for Big-Ticket: In Defense of the iPad
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