That’s the latest from Goldman Sachs ... Goldman estimates that e-commerce will grow at five times the rate of traditional retail, overtaking offline retail by 2020. Not surprisingly, the most successful retailers will be the ones that invest most heavily in technology to keep up with demand.
Goldman notes that while online pure plays already realize the importance of investing in Web technologies, multi-channel retailers will be challenged to keep up with their pace of innovation and e-commerce spending. While pure play e-tailers spent 7% of their revenue on e-commerce technology in 2008, multi-channel retailers only spent 2%.
This is an important consideration for Blueport and our customers, who are predominantly multi-channel or brick and mortar retailers in the early stages of their e-commerce development. While they will certainly not be able to keep up with the e-commerce budgets of mammoths like Amazon, they will be challenged to harness the right e-commerce innovations that bring in the most bang for the buck, generating the most leads and driving cross-channel sales.
Copyright 2010, Official Blog of Blueport Commerce
Goldman notes that while online pure plays already realize the importance of investing in Web technologies, multi-channel retailers will be challenged to keep up with their pace of innovation and e-commerce spending. While pure play e-tailers spent 7% of their revenue on e-commerce technology in 2008, multi-channel retailers only spent 2%.
This is an important consideration for Blueport and our customers, who are predominantly multi-channel or brick and mortar retailers in the early stages of their e-commerce development. While they will certainly not be able to keep up with the e-commerce budgets of mammoths like Amazon, they will be challenged to harness the right e-commerce innovations that bring in the most bang for the buck, generating the most leads and driving cross-channel sales.
Copyright 2010, Official Blog of Blueport Commerce
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