I just read a great article on our friends at CSN Stores and their plans to continue to dominate the home goods segment of B2C e-commerce.
While they aspire to be the Amazon of home, co-founder Niraj Shah is 'careful to point out the differences between the companies—a key one being CSN’s focus on home products and its “specialized supply chain” for items like furniture. By shipping directly from manufacturers, CSN has managed to offer a large selection without having to stock its own warehouses (at least up to now).'
From our perspective as fellow big-ticket retailers, CSN is doing a few more things right that should help them leapfrog over Amazon in this space.
First, CSN recognizes that buying items for your home, especially large pieces of furniture, can be quite different then buying a book. So in additional to providing more detailed product information, they have customer support available via chat and phone to assist potential customers .
Second, they also know that because they aren't always putting a package into the hands of UPS but rather with various freight companies, their centralized support is there during and after the delivery process to make sure every customer is happy.
We welcome companies like CSN Stores that continue to help break down the ecommerce barriers and show that there's more than one way to become one of the world's biggest retailers.
Copyright 2010, Official Blog of Blueport Commerce
While they aspire to be the Amazon of home, co-founder Niraj Shah is 'careful to point out the differences between the companies—a key one being CSN’s focus on home products and its “specialized supply chain” for items like furniture. By shipping directly from manufacturers, CSN has managed to offer a large selection without having to stock its own warehouses (at least up to now).'
From our perspective as fellow big-ticket retailers, CSN is doing a few more things right that should help them leapfrog over Amazon in this space.
First, CSN recognizes that buying items for your home, especially large pieces of furniture, can be quite different then buying a book. So in additional to providing more detailed product information, they have customer support available via chat and phone to assist potential customers .
Second, they also know that because they aren't always putting a package into the hands of UPS but rather with various freight companies, their centralized support is there during and after the delivery process to make sure every customer is happy.
We welcome companies like CSN Stores that continue to help break down the ecommerce barriers and show that there's more than one way to become one of the world's biggest retailers.
Copyright 2010, Official Blog of Blueport Commerce
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