New research from Oregon State University finds that, in addition to lost revenue, online stock-outs can also cause long-term brand damage due to customer dissatisfaction, a decrease in return visits and negative word-of-mouth.
Consumers' negative reactions were all linked to how B2C ecommerce websites manage stock-outs. Online retailers that do not notify customers until checkout that an item is out of stock are rated significantly worse than stores that let their customers know about avaialbility earlier in the shopping process.
Blueport's B2C Ecommerce Solution for Managing Stock Online
We designed Blueport Commerce's ecommerce shopping software to help big-ticket retailers mitigate this negative reaction to stock-outs. We integrate directly into a store’s inventory system and display updated, real-time product availability information. And we've designed our clients' websites to display important availability information for the consumer right on the product page based on stock, incoming purchase orders or inter-store transfers. Consumers know the local in-store availability and delivery dates before they add an item to their shopping carts.
Customer satisfaction can make or break your business. You need to leverage the right ecommerce CRM software to help keep your customers on your website -- after all, your competitors are only a click away.
Copyright 2010, Official Blog of Blueport Commerce
Consumers' negative reactions were all linked to how B2C ecommerce websites manage stock-outs. Online retailers that do not notify customers until checkout that an item is out of stock are rated significantly worse than stores that let their customers know about avaialbility earlier in the shopping process.
Blueport's B2C Ecommerce Solution for Managing Stock Online
We designed Blueport Commerce's ecommerce shopping software to help big-ticket retailers mitigate this negative reaction to stock-outs. We integrate directly into a store’s inventory system and display updated, real-time product availability information. And we've designed our clients' websites to display important availability information for the consumer right on the product page based on stock, incoming purchase orders or inter-store transfers. Consumers know the local in-store availability and delivery dates before they add an item to their shopping carts.
Customer satisfaction can make or break your business. You need to leverage the right ecommerce CRM software to help keep your customers on your website -- after all, your competitors are only a click away.
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium
Comments for How Does Your Ecommerce Shopping Software Manage Stock-Outs?