Fulfillment and customer service should be a priority for every e-commerce transaction – however all ecommerce solutions are not created equal. Fulfillment becomes even more complicated for big ticket retail, or those retailers whose products do not easily fit into a UPS box.
E-commerce can't succeed in a category like big-ticket retail without a specialized technology provider. One with an e-commerce platform that’s able to process your product from order to delivery — and make it as easy as calling UPS.
How is an online order fulfilled?
Ecommerce solutions should make the process a closed loop that begins and ends with your existing systems. A platform should be able to extract your SKUs from your system, and return orders to your system in a format identical to an order written in your stores. Whether you have a home grown system or a major commercial package, the end result should be that e-commerce orders that are no different to fulfill than store orders.
Additionally, it’s important to ensure that your website only features products you can fulfill, and provides accurate local delivery dates. Dropped or discontinued products should be removed from your site automatically. Customers should be shown the same delivery dates they would get in a store, based on local stock, purchase orders or inter-store transfers.
The result is e-commerce volume that, from a service and fulfillment standpoint, is the same as store orders. Your team will know how to fulfill an e-commerce order from day one — just like a store order.