This week, Forrester Research issued its Online Retail Forecast, 2010-2015. The firm expects US ecommerce retail to have an average annual growth rate of 10% from 2010 to 2015, reaching $278.9 billion in 2015.
Forrester thinks several growth factors are propelling this double-digit growth for the online channel:
Noteworthy for the big-ticket category was Forrester’s observation that while a growing number of Web shoppers are increasing their spend on “traditional” online categories, like books and media products, they are also increasingly purchasing online in new categories that are “high touch, high consideration goods like furniture or home appliances.”
By 2015, Forrester projects 11% of overall sales to be transacted through the Web channel as consumers spend significantly more online in the future. This means retailers in all categories, and particularly big-ticket players, will need to continue to rework and rethink their multichannel retail models, ensuring a cohesive relationship between their online stores and their bricks-and-mortar network.
Copyright 2010, Official Blog of Blueport Commerce
Forrester thinks several growth factors are propelling this double-digit growth for the online channel:
- Universal Web connectivity among consumers.
- Increasing consumer familiarity with and preference for online retail shopping.
- Best-in-class shopping experiences.
- New online shopping models like flash sale sites, which have generated excitement and grown rapidly.
Noteworthy for the big-ticket category was Forrester’s observation that while a growing number of Web shoppers are increasing their spend on “traditional” online categories, like books and media products, they are also increasingly purchasing online in new categories that are “high touch, high consideration goods like furniture or home appliances.”
By 2015, Forrester projects 11% of overall sales to be transacted through the Web channel as consumers spend significantly more online in the future. This means retailers in all categories, and particularly big-ticket players, will need to continue to rework and rethink their multichannel retail models, ensuring a cohesive relationship between their online stores and their bricks-and-mortar network.
Copyright 2010, Official Blog of Blueport Commerce
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