Ecommerce and the Dangers of Downtime -- Especially with Holidays Approaching

Monday, October 4, 2010 by Morgan Woodruff

Downtime is never good for a website, and for an online retailer it's seriously detrimental. Time is money, and your customers depend on being able to access your site whenever might be convenient for them.

And with the holidays approaching, the impact of downtime dramatically increases. One large warehouse retailer recently experienced three hours of downtime during a Labor Day sale.

So what can you do to prevent a disaster on one of your busiest days?

Talk to your hosted ecommerce software provider now. Do not wait until there is an issue to see how they respond. Your hosted ecommerce software provider should have a contingency plan should anything go wrong. Become familiar with how it would work, who you would need to contact and what the escalation process would be.

Blueport Commerce's hosted ecommerce software solution ensures uptime even during the busiest shopping seasons. We provide around-the-clock support, giving peace of mind to our retailers and their IT staff, and letting them focus on their sales, not damage control.



 

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