Get to Know Tablet Shoppers to Drive Your E-Commerce Business

Friday, January 20, 2012 by Morgan Woodruff
In a previous post, I talked about how tablet commerce will continue to be one of the top growing e-commerce trends this year. And there is good news for e-commerce businesses who want to drive additional business through this medium: You can now get to know tablet users a little better.
 
Internet Retailer recently wrote about the results of a Zmags survey conducted by Equation Research on who the people are who are making purchases via their tablets. Here are some of the results:
 
The Typical Tablet Owner
 
  • Age 40
  • Average annual household income: $63,000
  • 52% are women
  • 81% use Facebook
Tablet Shopping Habits
 
  • 14% of consumers who own tablets consider themselves to be spontaneous shoppers
  • 9% classify themselves as  “addicted to shopping”
  • 24% window-shop on their devices
  • 13% go shopping with a specific product in mind
  • 11% are moved to action based on advertisements
  • During the survey, on average spent $325 on their tablets
Why Tablet Commerce Makes Sense
 
  • 29% of tablet shoppers say it’s convenient since they are on the device so much
  • 14% like the ease of making a purchase on their tablets
  • 9% enjoy the simplicity of being able to share shopping-related information on their social networks
This is further evidence that tablet shoppers are poised to browse and shop e-commerce site via their devices. While you don’t want to miss the opportunity to get in front of these shoppers, their influence on social networks is also an alluring reason to capture this audience.

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