Why Blueport for E-Commerce?Blueport.com

Ecommerce is an excellent way to bring a new stream of sales revenue to your retail business as well as to gain awareness for your brand. However, if your retail business is composed of franchises, you face a number of unique challenges. That means you need a unique franchise commerce solution for operating on the Web.

The International Franchise Association outlined a number of issues franchise companies may face as they consider ecommerce. Among them:

• Who establishes pricing and the terms of purchase with the customer?
• What are both the franchise company and the franchisee each responsible for when fulfilling orders? Customer support?
• Who gets credit -- and revenue -- from the sale?
• Who is responsible for billings and collections?

And because of these concerns, the International Franchise Association suggests that franchise companies looking to try ecommerce “consider adopting ecommerce models that…actively involve franchisees.”

Our Franchise Commerce Solution

Blueport Commerce embraces franchises. In a previous blog post -- “Ecommerce for franchise retail: Can it be done?” -- we discussed how our ecommerce solution specifically works for the franchise model. We are able to help you centralize much of the heavy lifting around merchandising, catalog, marketing and technology with the parent brand, while each independent franchise dealer retains local control of the online store content, pricing, marketing and fulfillment.

More than 900 independently owned and operated dealers use Blueport Commerce to offer their local customers a best in class franchise retail experience online. Find out why.