For example, a recent Huffington Post review of mydeco offers a phenomenal example. Using a highly visual format, shoppers can discover products through images of rooms, mood and idea boards, and 3D mockups. Users can shop the room images or design their own 3D room to envision themselves living in the newly decorated space. All these tools are designed to help the consumer not just shop for furniture online, but get design ideas, feel inspired and most importantly – visualize how these items would look in their homes so that they want to purchase them through the ecommerce store. Let’s also not forget the fun factor -- rather than a daunting exercise, purchasing a sofa from this site is a fun, exciting, high-sensory experience.
Developing such a rich site experience may not be an immediate option for every big-ticket retailer. But understanding the importance of feeding your customers' senses through rich imagery, elaborate product descriptions and innovative technology to make the shopping experience more immersive and exciting is something any retailer can take cues from.
Copyright 2010, Official Blog of Blueport Commerce
Every day here at Blueport Commerce, we work with big-ticket retailers that wonder if their consumers will actually feel comfortable purchasing high-touch products like a sofa or carpeting online. We explain to them that new ecommerce shopping software innovations are making it possible for retailers to make the online retail shopping experience just as immersive and engaging as in store.
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