I came across several headlines this week touting 2011 as “The Year of Mobile.” This past holiday shopping season, the influence of mobile on retail (be it mobile commerce or mobile shopping tools used in store) was undeniable, and many experts predict we will see a true tipping point for the mobile channel this year.
The latest forecasts come from Forrester, which has just released a list of mobile predictions for 2011. Forrester analyst Melissa Parrish says the mobile marketing category is poised for major investments, though challenges such as consumer privacy still remain. According to Parrish, 34% of online retail marketers had or were planning to have a mobile presence in 2010, while consumers continued to adopt smartphones as their primary mobile device. Both of these trends help set the stage for mobile’s advancement in 2011. Parrish does caution that multichannel retailers will need to rethink their mobile strategies and steer their focus away from apps towards more integrated mobile experiences for their customers.
Copyright 2010, Official Blog of Blueport Commerce
The latest forecasts come from Forrester, which has just released a list of mobile predictions for 2011. Forrester analyst Melissa Parrish says the mobile marketing category is poised for major investments, though challenges such as consumer privacy still remain. According to Parrish, 34% of online retail marketers had or were planning to have a mobile presence in 2010, while consumers continued to adopt smartphones as their primary mobile device. Both of these trends help set the stage for mobile’s advancement in 2011. Parrish does caution that multichannel retailers will need to rethink their mobile strategies and steer their focus away from apps towards more integrated mobile experiences for their customers.
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium
Comments for 2011: The Year of Mobile Commerce