Ecommerce has not quite reached a tipping point in Canada as it has here in the U.S. But new research shows the category is poised for growth, and has also revealed some interesting insight about the Canadian online shopper that any retailer considering ecommerce expansion north of the border should consider.
According to The NDP Group, Canadians 18-24 are dominating the online shopping space and will be the key drivers of online purchasing as their income increases over the next decade.
The study found that nearly half of Canadian online shoppers go directly to retailer/manufacturer ecommerce sites, avoiding search engines. 75% of Canadian online shoppers feel free shipping would encourage them to shop online, even if delivery time took longer, and nearly half said they would like to see a wide variety of shipping and cost options. In addition, 90% of those surveyed said they would be less likely to purchase online if they had to pay to return an item.
Blueport Commerce helped one of Canada’s most successful superstores, Leon’s Furniture, launch their Canadian ecommerce store, so we have a first hand understanding of the nuances and ecommerce challenges in the Canadian online shopping market. Although it’s still early, studies like this point to the fact that Canadian consumers, just like their counterparts in the US, feel increasingly comfortable shopping online. And the critical factor to reaping ecommerce advantages, as with any ecommerce and multichannel retail effort, will be to provide consumers with a multichannel shopping experience that is convenient, flexible and tailored to their preferences.
Copyright 2010, Official Blog of Blueport Commerce
According to The NDP Group, Canadians 18-24 are dominating the online shopping space and will be the key drivers of online purchasing as their income increases over the next decade.
The study found that nearly half of Canadian online shoppers go directly to retailer/manufacturer ecommerce sites, avoiding search engines. 75% of Canadian online shoppers feel free shipping would encourage them to shop online, even if delivery time took longer, and nearly half said they would like to see a wide variety of shipping and cost options. In addition, 90% of those surveyed said they would be less likely to purchase online if they had to pay to return an item.
Blueport Commerce helped one of Canada’s most successful superstores, Leon’s Furniture, launch their Canadian ecommerce store, so we have a first hand understanding of the nuances and ecommerce challenges in the Canadian online shopping market. Although it’s still early, studies like this point to the fact that Canadian consumers, just like their counterparts in the US, feel increasingly comfortable shopping online. And the critical factor to reaping ecommerce advantages, as with any ecommerce and multichannel retail effort, will be to provide consumers with a multichannel shopping experience that is convenient, flexible and tailored to their preferences.
Copyright 2010, Official Blog of Blueport Commerce
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Ecommerce Expansion North of the Border