Recently while reading my morning blogs I was prompted to upgrade to the most recent iTunes version, the one that supports the iPad.
iTunes then separated out my apps, and I noticed an advertisement for the Gilt Groupe shopping application which was specifically tuned for the larger screen of the iPad. I flipped through the screen shots – and was immediately impressed. The iPad app instantly began to show its chops through bigger, sharper imagery – a clear win for big-ticket retailers, like Gilt.
In my opinion, imagery plays an ever increasing role in big-ticket retail, which is why the iPad has the potential to be a big win for this category. Since the decision process is longer for these high-priced items, consumers typically want to feel and experience the product on a richer level. Being able to zoom in on an item on the iPad’s big, vivid screen with the pinch of your fingers means that consumers can get a clear picture of the product like never before. They can zoom in and see the texture of a fabric or the wood grain on a table. They can literally feel like they are in the store touching this product.
This interaction with a product before a customer makes the sale is pivotal for building confidence in the big-ticket item they are buying, creating higher customer satisfaction and lower return rates. Big-ticket retailers offering iPad apps will also be virtually unlimited in the visually stimulating and interactive content they can offer their consumers.
Will you be purchasing the iPad? What are your thoughts on the big-ticket e-commerce potential of this new tool?
Copyright 2010, Official Blog of Blueport Commerce
iTunes then separated out my apps, and I noticed an advertisement for the Gilt Groupe shopping application which was specifically tuned for the larger screen of the iPad. I flipped through the screen shots – and was immediately impressed. The iPad app instantly began to show its chops through bigger, sharper imagery – a clear win for big-ticket retailers, like Gilt.
In my opinion, imagery plays an ever increasing role in big-ticket retail, which is why the iPad has the potential to be a big win for this category. Since the decision process is longer for these high-priced items, consumers typically want to feel and experience the product on a richer level. Being able to zoom in on an item on the iPad’s big, vivid screen with the pinch of your fingers means that consumers can get a clear picture of the product like never before. They can zoom in and see the texture of a fabric or the wood grain on a table. They can literally feel like they are in the store touching this product.
This interaction with a product before a customer makes the sale is pivotal for building confidence in the big-ticket item they are buying, creating higher customer satisfaction and lower return rates. Big-ticket retailers offering iPad apps will also be virtually unlimited in the visually stimulating and interactive content they can offer their consumers.
Will you be purchasing the iPad? What are your thoughts on the big-ticket e-commerce potential of this new tool?
Copyright 2010, Official Blog of Blueport Commerce
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