According to recent data from Compete, the likelihood that a consumer will research a product before making an online purchase dramatically rises with the product's cost.
Naturally, the higher the price point, the more important it is for a customer to feel completely comfortable before clicking to buy the item. Some of the interesting findings highlighted by Compete include:
Although this is not the first time we have seen this type of data, it does underscore the importance for big-ticket multichannel retailers to develop a robust ecommerce presence for their merchandise. Whether your customer makes the final purchase online or in-store, your ecommerce store plays a critical role in helping to make that sale happen.
Copyright 2010, Official Blog of Blueport Commerce
Naturally, the higher the price point, the more important it is for a customer to feel completely comfortable before clicking to buy the item. Some of the interesting findings highlighted by Compete include:
- Dividing online purchases by price, 81% of consumers say they will conduct research before buying a product that costs $100 or more.
- Electronics is the most frequently researched online, with about 90% of consumers performing research before spending money.
Although this is not the first time we have seen this type of data, it does underscore the importance for big-ticket multichannel retailers to develop a robust ecommerce presence for their merchandise. Whether your customer makes the final purchase online or in-store, your ecommerce store plays a critical role in helping to make that sale happen.
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium
Comments for Online Research Is Critical for Big-Ticket Purchases