Intent to Purchase Big-Ticket Rising - Ready to Catch the Wave?

Tuesday, June 8, 2010 by Carl Prindle

Adweek points out "a growing inclination by consumers to spend on purchases they've deferred during the economy's downturn" including furniture, appliances and carpeting. 

A return to the good old days for big-ticket retailers?  Not so fast.

ATG just released a report noting that in the last year, more people browsed for products online (92%) than in stores (84%), with mobile making a strong showing at 27%.

Consumers are coming back into the big ticket market - but how you reach them is radically different than it was in the last boom. 

The next wave is coming - online.  Ready to catch it? 



Copyright 2010, Official Blog of Blueport Commerce

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