This week Google launched several new features to Google Shopping, most notably localized product search – which we first discussed here back in March.
Google users will now see two new links accompanying product search results, including the location of local retail stores and an indication if a product is in stock, in limited quantities or out of stock in their area. A click on an individual product will also return a list of nearby stores that carry that product with an embedded Google Map for obtaining directions.
70 large retailers are on board for the initial launch, including Macy's, Pottery Barn, and Best Buy. Google has also struck deals with retail industry software giants JDA, Epicor, and Oracle to integrate the Google Shopping upload process into the inventory management systems of those retailers.
Google understands that most consumers (especially those looking to make big ticket purchases that require consideration and research) go online to compare specs, prices and features before heading to their local store for in-person research and to buy. This local, cross-channel, big ticket experience is, without question, the next wave of online commerce.
But, say you’re a big ticket retailer not named Pottery Barn.
You probably aren’t running your inventory on Oracle or JDA. Most likely, you probably haven’t been able to make local inventory information available on your own website, much less Google’s. So how can you take advantage of this explosive trend?
This is where we come in. Blueport has been building localized e-commerce systems for big-ticket retailers for over a decade. Leveraging our localized platform, your Blueport website perfectly reflects your local store offerings, regardless of what systems you are running in your stores.
With that infrastructure in place, it’s simple to take advantage of the latest in localized online advertising – like Google’s new local product search. Better yet, when consumers come to your Blueport site, you’ll have enabled the type of seamless, local, cross-channel shopping experience that makes Google Local a powerful idea.
Copyright 2010, Official Blog of Blueport Commerce
Google users will now see two new links accompanying product search results, including the location of local retail stores and an indication if a product is in stock, in limited quantities or out of stock in their area. A click on an individual product will also return a list of nearby stores that carry that product with an embedded Google Map for obtaining directions.
70 large retailers are on board for the initial launch, including Macy's, Pottery Barn, and Best Buy. Google has also struck deals with retail industry software giants JDA, Epicor, and Oracle to integrate the Google Shopping upload process into the inventory management systems of those retailers.
Google understands that most consumers (especially those looking to make big ticket purchases that require consideration and research) go online to compare specs, prices and features before heading to their local store for in-person research and to buy. This local, cross-channel, big ticket experience is, without question, the next wave of online commerce.
But, say you’re a big ticket retailer not named Pottery Barn.
You probably aren’t running your inventory on Oracle or JDA. Most likely, you probably haven’t been able to make local inventory information available on your own website, much less Google’s. So how can you take advantage of this explosive trend?
This is where we come in. Blueport has been building localized e-commerce systems for big-ticket retailers for over a decade. Leveraging our localized platform, your Blueport website perfectly reflects your local store offerings, regardless of what systems you are running in your stores.
With that infrastructure in place, it’s simple to take advantage of the latest in localized online advertising – like Google’s new local product search. Better yet, when consumers come to your Blueport site, you’ll have enabled the type of seamless, local, cross-channel shopping experience that makes Google Local a powerful idea.
Copyright 2010, Official Blog of Blueport Commerce
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