Unlike most retailers looking to sell their products online, big-ticket retailers need an ecommerce platform that is specifically designed to address the "big-ticket" barriers that have prevented them from going online.
Unlike their mass merchandise counterparts, big-ticket retailers need a platform that will help them overcome challenges such as:
These retailers need a system that goes beyond just a standard ecommerce platform. They need a business solution that integrates their ecommerce store into a seamless multi-channel strategy offering.
Key ecommerce platform requirements for big-ticket retailers include:
Unlike their mass merchandise counterparts, big-ticket retailers need a platform that will help them overcome challenges such as:
- Merchandising products that are challenging to sell online because they are expensive, unbranded, not well understood or highly customizable
- Managing shipping requirements and costs for products that have complex delivery requirements that can't be met by standard parcel services
- Integrating franchise or co-op models where brand, product offering and distribution is controlled locally by independent dealers
- Greater emphasis on cross-channel shopping
These retailers need a system that goes beyond just a standard ecommerce platform. They need a business solution that integrates their ecommerce store into a seamless multi-channel strategy offering.
Key ecommerce platform requirements for big-ticket retailers include:
- Localization
- Custom System Integration
- Online Merchandising
- Online Marketing
- E-Commerce
- Order Tracking
- Franchise/Co-op Extranet
- Store Intranet
- CRM & Email Marketing
- Inventory Management
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