Things tend to run bigger here in the States than they do in Europe -- meal portions, cars, homes, our waistlines. But it turns out, even our big-ticket items are bigger tickets.
I recently read this headline: “Majority of people would use mobile to buy big-ticket items.” Being that we at Blueport Commerce are in the business of turning big-ticket purchases into e-commerce and multichannel sales, I clicked to read more.
The write-up detailed an international survey in which 51% of the people interviewed said they would be willing to purchase big-ticket items via their mobile phones. What the headline did not mention was the definition of “big ticket.” The survey defined it as “physical goods for amounts up to EUR 100,” which by my conversions is around $128 USD.
In comparison, we tend to think of big-ticket items as items both more expensive and physically larger that cannot be easily drop-shipped and therefore have unique challenges when it comes to selling them online. Luckily, we’ve spent the last 10-plus years conquering those challenges. Learn more about how we turn big-ticket retail into successful e-commerce.
Copyright 2010, Official Blog of Blueport Commerce
I recently read this headline: “Majority of people would use mobile to buy big-ticket items.” Being that we at Blueport Commerce are in the business of turning big-ticket purchases into e-commerce and multichannel sales, I clicked to read more.
The write-up detailed an international survey in which 51% of the people interviewed said they would be willing to purchase big-ticket items via their mobile phones. What the headline did not mention was the definition of “big ticket.” The survey defined it as “physical goods for amounts up to EUR 100,” which by my conversions is around $128 USD.
In comparison, we tend to think of big-ticket items as items both more expensive and physically larger that cannot be easily drop-shipped and therefore have unique challenges when it comes to selling them online. Luckily, we’ve spent the last 10-plus years conquering those challenges. Learn more about how we turn big-ticket retail into successful e-commerce.
Copyright 2010, Official Blog of Blueport Commerce
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