The Next Wave of E-CommerceBlueport.com

In big-ticket categories like furniture, appliances, flooring, big screen TVs and building supplies, consumers are increasingly researching and purchasing online, having gained confidence in the online channel through years of buying more commoditized items.

In the last two years, big-ticket retailers have mobilized to meet this demand, for the first time effectively offering these goods online through sophisticated multi-channel and e-commerce efforts, embracing the unique requirements of these complex transactions.

This convergence represents a new wave of e-commerce growth: big-ticket items.

Despite the bleak retail outlook, big-ticket e-commerce experienced a robust 52% e-commerce growth in the latter part of 2008.  And, it is projected to be the largest, fastest growing segment of e-commerce in the next five years (source: Forrester Research).