Mobile not only helps to drive customers into stores – it can help close the deal once they are there. Consumers increasingly use their mobile devices as in-store shopping tools, often relying more on their phones than on price tags or salespeople.
The quick research conducted on a mobile device while in-store is frequently the final push they need to make the purchase. Retailers that facilitate the research process through mobile shopping tools synchronized with in-store execution will ultimately close more sales.
This is especially critical for retailers selling big-ticket items, as they require more research and consideration than smaller purchases. You’ll often see big-ticket customers standing in store aisles, iPhone or Blackberry in hand, researching product comparisons and reviews for the big screen TV or appliance they are about to purchase. The more sophisticated customer may also scan product barcodes in the store with their phone to instantly compare prices at different retail locations.
These mobile in-store behaviors underscore the importance of complete synchronization between pricing, promotions and selection offered in store and what your customers see via online and mobile research. Tailoring your mobile sites to a user’s location and offering localized product or promotional information consistent with your traditional website is critical to enabling customers’ mobile research.
Copyright 2010, Official Blog of Blueport Commerce
The quick research conducted on a mobile device while in-store is frequently the final push they need to make the purchase. Retailers that facilitate the research process through mobile shopping tools synchronized with in-store execution will ultimately close more sales.
This is especially critical for retailers selling big-ticket items, as they require more research and consideration than smaller purchases. You’ll often see big-ticket customers standing in store aisles, iPhone or Blackberry in hand, researching product comparisons and reviews for the big screen TV or appliance they are about to purchase. The more sophisticated customer may also scan product barcodes in the store with their phone to instantly compare prices at different retail locations.
These mobile in-store behaviors underscore the importance of complete synchronization between pricing, promotions and selection offered in store and what your customers see via online and mobile research. Tailoring your mobile sites to a user’s location and offering localized product or promotional information consistent with your traditional website is critical to enabling customers’ mobile research.
Copyright 2010, Official Blog of Blueport Commerce
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