You’ve probably seen it before – a consumer in your store snapping photos of products with their camera phone to share with friends or ask for advice and opinions. Some may even post the photo to Twitter, Facebook or another social network. Mobile social consumers are not just looking for facts to support their purchase decision – they are looking for friends (or at least other consumers) to endorse it. The bigger the ticket, the more important this consulation becomes.
As such, the impact of social media as part of a complete cross-channel approach cannot be ignored. Already impacting the traditional e-commerce space, the growing use of social applications through mobile devices highlights the importance for retailers to carve out a social media presence that ensures their brand is visible and accessible in this space and creating sites that are optimized for mobile viewing and sharing.
Are you seeing this trend within your stores? How are you addressing the intersection of mobile and social commerce?
Copyright 2010, Official Blog of Blueport Commerce
As such, the impact of social media as part of a complete cross-channel approach cannot be ignored. Already impacting the traditional e-commerce space, the growing use of social applications through mobile devices highlights the importance for retailers to carve out a social media presence that ensures their brand is visible and accessible in this space and creating sites that are optimized for mobile viewing and sharing.
Are you seeing this trend within your stores? How are you addressing the intersection of mobile and social commerce?
Copyright 2010, Official Blog of Blueport Commerce
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