The Next Wave of E-CommerceBlueport.com

While other e-commerce providers avoid the unique challenges of franchise retail models, Blueport Commerce embraces franchises.  We are the only e-commerce solution designed to handle the complexity of putting a distributed, localized franchise retail model online.

In this franchise retail model, the parent brand handles the "heavy lifting" of content development, catalog development and maintenance, overall marketing strategy, payment processing and technology management. Centralizing these functions guarantees a high quality e-commerce experience that is both highly valuable and affordable for their franchise's membership. Dealers then “localize” the e-commerce experience in their region, refining selection, pricing, promotions and delivery options. 

The independent franchise dealers reap the benefit of a fully functional e-commerce website they could not afford alone, but retain local control of online store content, local marketing, pricing and fulfillment of local orders. More than 900 independently owned and operated dealers use Blueport Commerce to offer their local customers a best in class franchise retail experience online.