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Blueport Commerce Blog

Preparing For Peak? Lessons From Forrester’s The State of Retailing Online 2013: Marketing and Merchandising

Saturday, September 21, 2013 by

Though it’s been almost a year since my tenure at Forrester, I am in no shortage of excitement upon release of each new e-commerce publication.  And recently, Forrester released one of my favorite reports of the year - its State of Online Retailing 2013: Marketing and Merchandising report.  We found...

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Furniture Retailers, Time to Go Back to School

Saturday, August 17, 2013 by

In the world of retail, “Back to School” is a well-known phenomenon, typically commencing in mid-July, and continuing through early September, attracting attention from parents and students alike, whether for pre-school or graduate school. Items generally associated with this time-based trend are...

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Did You Know? Things Are Happening Here

Saturday, August 3, 2013 by

Recently, we issued a press release, also picked up by The Wall Street Journal, announcing how top furniture retailers are joining forces in the upcoming relaunch of our very own Blueport Commerce helps our retailers sell furniture in two ways. For some retailers, the Blueport...

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How Can Retailers Tackle Gender-Based Selling?

Saturday, July 20, 2013 by

It turns out that we at Blueport Commerce love talking about gender. In April, we discussed gender differences in furniture shopping and we have a recent guest blog post  we’ve just completed for MITX. It’s clear that consumers are behaving differently when they shop, but how are retailers...

Read More Making F-Commerce Real – Learnings from IRCE 2013 Part I

Friday, June 21, 2013 by

Can my company really make money from Facebook? For one company,, the answer is yes. It must first be noted that Blueport Commerce was thrilled to attend the 2013 IRCE (Internet Retailer Conference & Exhibition), held at McCormick Place West in Chicago from June 5-6. With a focus on...

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Insights from the eTail 2013 Retail Technology Spending Report

Saturday, June 15, 2013 by

In an effort to uncover technology spending habits, eTail surveyed over 100 retailers in a number of verticals in apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers and specialty retailers. Among the key trends of interest to us are what retailers plan to...

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E-Commerce Merchandising: For Furniture Retailers Image Is EVERYTHING

Saturday, June 1, 2013 by

In our two-part blog series in May (read part one here and part two here), we shared how mobile is having a true impact on our world for furniture e-commerce. Another area that is of huge importance to Blueport Commerce, even more so than other e-commerce players and retailers alike, is making sure...

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5 Key Features Top E-Commerce Websites Share

Saturday, May 11, 2013 by

  Not every e-commerce company can be as financially lucrative or dominant as eBay, Amazon or Zappos. Yet there are great lessons to be learned from the principles that these brands adhere to in order to increase conversion, customer satisfaction, and ultimately, repeat purchases. Blueport Commerce...

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Three Reasons Why Video Works for Big-Ticket Retail Online

Friday, March 1, 2013 by

For those of us that remember some of the first Jane Fonda fitness videos, their impact still makes you want to “Work Out.” Combine videos with product cross-sell and many companies are increasing their conversions online through video. But, can selling big-ticket retail online really be optimized...

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Furniture Shopping: Major Differences Revealed Between Generations

Friday, January 18, 2013 by

For big-ticket furniture retailers, it’s important to know who is shopping, where, why and how selling furniture online is part of the equation. This week, we at Blueport Commerce are going to give you insights into all of this, drawing on data from a recent Furniture Today and Apartment Therapy...

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