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Blueport Commerce Blog

From Browsing to Buying – Personalizing Content to Push Conversions Online

Tuesday, June 17, 2014 by

The Monetate Ecommerce Quarterly Q1 2014 is out and chock-full of findings and promising data for retailers – especially those who have invested in an omnichannel strategy. Some findings may not come as a surprise, but one thing we loved seeing is data that proves consumers are putting their money...

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Furniture Trend Report: Late Spring 2014

Tuesday, May 27, 2014 by

It’s hard to believe the unofficial start of summer is here (Memorial Day), which means it’s been 8 weeks since we brought you the last Furniture Trend Report on Early Spring. We’ve been keeping a pulse on the furniture marketplace, economy, and consumer lifestyle to bring you the latest in industry...

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M-Commerce Skyrockets: Three Trends for Furniture Retailers

Tuesday, May 6, 2014 by

We’ve talked a lot about mobile in the last year and its importance to retail success (here, here, here and here, to reference a few of our past mobile-related posts). By 2018 we can expect to see about as much revenue from mobile commerce as we saw in all of e-commerce last year ($626 billion),...

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Three Tips to Help Your Brand Stay Relevant With Your Consumer

Tuesday, February 25, 2014 by

The power of a brand experience can define a retailer’s growth. When a consumer visits an e-commerce website, his or her first impression is on the brand, and whether it and its products reflect the style they are seeking. If you do not engage consumers with your brand upfront, you risk losing them...

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Preparing For Peak? Lessons From Forrester’s The State of Retailing Online 2013: Marketing and Merchandising

Saturday, September 21, 2013 by

Though it’s been almost a year since my tenure at Forrester, I am in no shortage of excitement upon release of each new e-commerce publication.  And recently, Forrester released one of my favorite reports of the year - its State of Online Retailing 2013: Marketing and Merchandising report.  We found...

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The Next Level

Saturday, August 24, 2013 by

  Flying back from a C-level client roundtable, I was struck by how far we’ve come. We’ve worked with this top retailer for eight years. The camaraderie, energy and enthusiasm around the table yesterday were as palpable as when we first dreamed of enabling e-commerce for their brand.  What’s...

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Data Analytics: Challenges and Opportunities in the Digital World

Saturday, August 10, 2013 by

  News from MITX: How and Constant Contact Are Making It Work with Analytics   Last week, Blueport Commerce attended the MITX Summit The Science of Marketing: Using Data & Analytics for Winning. While there, we received some great insight on how to manage our data and analytics better. Here...

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Did You Know? Things Are Happening Here

Saturday, August 3, 2013 by

Recently, we issued a press release, also picked up by The Wall Street Journal, announcing how top furniture retailers are joining forces in the upcoming relaunch of our very own Blueport Commerce helps our retailers sell furniture in two ways. For some retailers, the Blueport...

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Achieving an Ideal Customer Experience Is Like the Stanley Cup of Retail

Saturday, July 6, 2013 by

Back in the day, retailers only had to focus on getting shoppers into their stores. Now, people are shopping online, in store, and everywhere in between. They demand (whether they know it or not) their own experience to convince them to buy retailers’ products. Retailers must innovate and optimize...

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Insights from the eTail 2013 Retail Technology Spending Report

Saturday, June 15, 2013 by

In an effort to uncover technology spending habits, eTail surveyed over 100 retailers in a number of verticals in apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers and specialty retailers. Among the key trends of interest to us are what retailers plan to...

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Shopping for Furniture Online Is on the Rise: See How Shoppers Are Riding the Wave

Friday, May 3, 2013 by

While many of us avid shoppers can attest to the immense benefits of shopping online, it may be a surprise that shopping online for furniture is just climbing the crest of its opportunity for retail e-commerce. According to Google/Compete [note: link loads PDF], for shoppers, the path to purchase is...

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Key Insights on E-Commerce from Forrester’s The State of Retailing Online 2013

Friday, March 8, 2013 by

Buy something online last year? You weren’t alone. According to The State of Retailing Online 2013: Key Metrics and Initiatives by Sucharita Mulpuru of Forrester Research, overall growth for web retailers from 2011 to 2012 was 28%. We at Blueport Commerce are thrilled about the continuing trend of...

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How to Turn Showrooming into a Retailer's Advantage

Friday, January 11, 2013 by

E-commerce sales continue to steadily rise, with year-over-year sales growth for the period from October 29 to December 25, 2012 reaching 15.2% (Retail Info Systems News). If you're a big-ticket brick and mortar retailer looking to pick up on online best practices and integrate them into their...

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