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Last week, I wrote about the rise in consumers’ intent to purchase big-ticket items (see: Intent to Purchase Big-Ticket Rising - Ready to Catch the Wave?).  This week, Pricegrabber issued a new report stating that 52% of the online consumers think the recession will end by January 2012.  The part of this survey that really caught my eye is that 56% of respondents said they have already bought a big-ticket item this year (and this survey was conducted as early as February!).  Encouraging news for big-ticket retailers - particularly those in the home improvement category, as 16% plan to buy home improvement items.


So what does this mean for big-ticket retailers looking to reap the advantages of e-commerce?  Look at the consumers surveyed – online shoppers.  Whether these consumers ultimately purchase their big-ticket items online or in-store is up for debate, but I’m willing to bet that before they make any plans, they will be visiting your website during the research phase.  Are you – and your website – ready?



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