Still on the fence about mobile commerce? You're not alone according to eMarketer according to a recent article "Multichannel Retailers Upgrade, but Not to Mobile." I was glad I clicked through this one as it was more interesting than the title implied. Because not only are retailers being cautious, consumers are too! Currently 79% of retailers aren't doing m-commerce, and 73% of internet users have never researched products on a mobile device and 87% have never purchased an item on a mobile device.
Whether it's cause and effect (no retailer sites means no shopping), or just the reality of shopping on a 3 1/2 inch screen , I think it's OK for retailers to wait and see on m-commerce. Perhaps we'll just skip it altogether for p-commerce (iPad)?
Copyright 2010, Official Blog of Blueport Commerce
Whether it's cause and effect (no retailer sites means no shopping), or just the reality of shopping on a 3 1/2 inch screen , I think it's OK for retailers to wait and see on m-commerce. Perhaps we'll just skip it altogether for p-commerce (iPad)?
Copyright 2010, Official Blog of Blueport Commerce
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