Today, Ecommerce Times features an article that I wrote on using mobile commerce to capture the in-store sale. I know what you’re thinking – “I’m a big-ticket retailer. No one is going to make a considered purchase via their mobile phone.” And you’re probably right.
But mobile commerce means more than just buying goods through your phone. Increasingly, mobile is impacting how consumers search, locate and decide to purchase goods both online and in bricks and mortar stores. As consumers are evolving into true cross-channel shoppers, the real mobile opportunity for retailers presents itself. Integrating mobile into a comprehensive cross-channel strategy ensures you are meeting your customers where -- and how -- they shop for your products today.
Give the article a read: How Mobile Commerce Can Capture In-Store Sales
I’d love to hear your feedback on Blueport’s view on how a mobile strategy can help big-ticket retailers like you.
Copyright 2010, Official Blog of Blueport Commerce
But mobile commerce means more than just buying goods through your phone. Increasingly, mobile is impacting how consumers search, locate and decide to purchase goods both online and in bricks and mortar stores. As consumers are evolving into true cross-channel shoppers, the real mobile opportunity for retailers presents itself. Integrating mobile into a comprehensive cross-channel strategy ensures you are meeting your customers where -- and how -- they shop for your products today.
Give the article a read: How Mobile Commerce Can Capture In-Store Sales
I’d love to hear your feedback on Blueport’s view on how a mobile strategy can help big-ticket retailers like you.
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium Blogware
Comments for Is Mobile Commerce Right for Big-Ticket Retail?