Most of today’s consumers use the Internet to plan the limited time they have for brick and mortar shopping expeditions - browsing from a home (or work) computer to optimize how they will spend the discretionary hour or two they’ve allocated for shopping.
To capture this shopper, a compelling “traditional” website is a must - ideally one that is synchronized with what’s happening in local stores. With a localized website in place, retailers, especially those targeting smartphone-wielding demographics, should take the next step – capturing consumers who have already left the house.
Whether or not you believe that your products will ever sell over a phone, you can take advantage of location-based services and GPS-enabled phones to entice on the go consumers into stores. Product information, prices and nearby locations to “touch and feel” products can be ‘pulled’ through local searches by consumers. Coupons and promotions can be ‘pushed’ to a consumer’s phone based on their location.
How is your company integrating mobile into your cross-channel strategy? For more information on how other retailers are successfully using mobile to capture consumers on the go, check out this article: How Mobile Commerce Can Capture In Store Sales.
Copyright 2010, Official Blog of Blueport Commerce
To capture this shopper, a compelling “traditional” website is a must - ideally one that is synchronized with what’s happening in local stores. With a localized website in place, retailers, especially those targeting smartphone-wielding demographics, should take the next step – capturing consumers who have already left the house.
Whether or not you believe that your products will ever sell over a phone, you can take advantage of location-based services and GPS-enabled phones to entice on the go consumers into stores. Product information, prices and nearby locations to “touch and feel” products can be ‘pulled’ through local searches by consumers. Coupons and promotions can be ‘pushed’ to a consumer’s phone based on their location.
How is your company integrating mobile into your cross-channel strategy? For more information on how other retailers are successfully using mobile to capture consumers on the go, check out this article: How Mobile Commerce Can Capture In Store Sales.
Copyright 2010, Official Blog of Blueport Commerce
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