Last week e-Dialog, a division of GSI Commerce and a Blueport partner, announced the acquisition of database marketing firm MBS for approximately $22.5 million cash. This announcement follows closely on the heels of last month’s acquisition of mobile services company M3.
What does this mean for e-Dialog?
These acquisitions are all about the data. e-Dialog not only gains a wealth of data acquisition and integration technology, it also leverages interesting consumer behavioral insights and patterns. This technology will help the company to better collect, analyze and act on customer data across channels. We believe this will only strengthen e-Dialog’s already great targetingimpressive data segmentation capabilities.
What does this mean for the industry?
John Rizzi, CEO of e-Dialog noted that the average multichannel retailer does about 7% of revenue online and 93% in stores – yet most retailers do not tie those customer activities together or create strategies that are truly cross-channel. The missed opportunities resulting from this lack of integration are glaring.
As consumers’ shopping behavior (be it for mass products or high-ticket items) becomes increasingly cross-channel, retailers must be ready to meet them where they shop – be it in the store, online or through mobile – or risk losing the sale. That means that it’s increasingly essential for companies to be able to integrate their databases across channels to create a ‘single view’ of each customer.
e-Dialog’s ability to integrate email, point of sale, mobile, social media and online databases will prove to be a competitive differentiator which will push others in the industry to further innovate to keep up.
We look forward to continuing working with e-Dialog to provide our clients with the very best in multi channel marketing services.
Copyright 2010, Official Blog of Blueport Commerce
What does this mean for e-Dialog?
These acquisitions are all about the data. e-Dialog not only gains a wealth of data acquisition and integration technology, it also leverages interesting consumer behavioral insights and patterns. This technology will help the company to better collect, analyze and act on customer data across channels. We believe this will only strengthen e-Dialog’s already great targetingimpressive data segmentation capabilities.
What does this mean for the industry?
John Rizzi, CEO of e-Dialog noted that the average multichannel retailer does about 7% of revenue online and 93% in stores – yet most retailers do not tie those customer activities together or create strategies that are truly cross-channel. The missed opportunities resulting from this lack of integration are glaring.
As consumers’ shopping behavior (be it for mass products or high-ticket items) becomes increasingly cross-channel, retailers must be ready to meet them where they shop – be it in the store, online or through mobile – or risk losing the sale. That means that it’s increasingly essential for companies to be able to integrate their databases across channels to create a ‘single view’ of each customer.
e-Dialog’s ability to integrate email, point of sale, mobile, social media and online databases will prove to be a competitive differentiator which will push others in the industry to further innovate to keep up.
We look forward to continuing working with e-Dialog to provide our clients with the very best in multi channel marketing services.
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium Blogware
Comments for e-Dialog Acquires MBS and M3 – Gains Targeting Insight Across Channels