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Blueport Commerce Blog

Quick and Easy SEO Tips for Your Furniture Product Pages

Tuesday, May 20, 2014 by

Search Engine Optimization can be a cat and mouse game for furniture retailers. Ensuring your site follows best practices for SEO is not only time consuming and resource heavy, but there is little data to support a direct return on the investment. Although ROI can be hard to quantify, there’s no...

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Enabling Omnichannel Commerce: The Next Big Thing in Furniture Retail

Tuesday, April 15, 2014 by

As I read the buzz these days about other companies in our space like Wayfair and One King’s Lane and about e-commerce and the future of retail, it’s clear to me how “hot” the home furnishings industry has suddenly become for e-commerce. While I’ve long believed in the opportunity to bring furniture...

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Three Ways To Bridge The Omnichannel Commerce Gap Between Consumers And Retailers

Tuesday, March 11, 2014 by

“To be omnichannel or not to be omnichannel?” Hate to say it, but that’s no longer the relevant question for retailers. (The answer, is "yes, of course" in case you were wondering.) The question is rather, “are you doing enough to allow for the (truly) omnichannel experience today’s consumers not...

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Free Shipping…The New Norm?

Tuesday, January 14, 2014 by

In today’s world, free shipping is a right not a privilege. Well, that’s how it would be if it were up to the customer. Blueport Commerce takes a look at recent shipping trends and the unique challenges it presents to furniture retailers. According to a recent Forrester Report, consumers are most...

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Making Omnichannel Shopping for Furniture a Reality

Saturday, December 28, 2013 by

It’s been a record breaking holiday shopping season so far. E-commerce came out on top with mobile shopping reaching new heights. But probably the most touted buzzword for the 2013 Holiday shopping season, omnichannel, has retailers racing to create a consistent experience across all shopping...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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Furniture Retailers, Time to Go Back to School

Saturday, August 17, 2013 by

In the world of retail, “Back to School” is a well-known phenomenon, typically commencing in mid-July, and continuing through early September, attracting attention from parents and students alike, whether for pre-school or graduate school. Items generally associated with this time-based trend are...

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Data Analytics: Challenges and Opportunities in the Digital World

Saturday, August 10, 2013 by

  News from MITX: How Care.com and Constant Contact Are Making It Work with Analytics   Last week, Blueport Commerce attended the MITX Summit The Science of Marketing: Using Data & Analytics for Winning. While there, we received some great insight on how to manage our data and analytics better. Here...

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Did You Know? Things Are Happening Here

Saturday, August 3, 2013 by

Recently, we issued a press release, also picked up by The Wall Street Journal, announcing how top furniture retailers are joining forces in the upcoming relaunch of our very own Furniture.com. Blueport Commerce helps our retailers sell furniture in two ways. For some retailers, the Blueport...

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What Do Furniture Consumers Want Most? Better Quality.

Saturday, July 27, 2013 by

Are you in the market for a new piece of furniture? Have you ever bought a sofa off Craigslist? Have you ever needed a piece of furniture quickly but just knew it wasn’t going to last? You’re not alone. According to a Furniture Today/Apartment Therapy Consumer Survey, 40% of furniture buyers...

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How Can Retailers Tackle Gender-Based Selling?

Saturday, July 20, 2013 by

It turns out that we at Blueport Commerce love talking about gender. In April, we discussed gender differences in furniture shopping and we have a recent guest blog post  we’ve just completed for MITX. It’s clear that consumers are behaving differently when they shop, but how are retailers...

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Achieving an Ideal Customer Experience Is Like the Stanley Cup of Retail

Saturday, July 6, 2013 by

Back in the day, retailers only had to focus on getting shoppers into their stores. Now, people are shopping online, in store, and everywhere in between. They demand (whether they know it or not) their own experience to convince them to buy retailers’ products. Retailers must innovate and optimize...

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Social Commerce: Planting the Seeds for Future Revenue

Saturday, June 29, 2013 by

Want customers to like your furniture retail brand’s official page on Facebook? Think those people who like you are then going to navigate directly to your furniture retail website and purchase a new sectional? Think again. Monetate’s recent findings in their E-Commerce Quarterly Q1 2013 show that...

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Bringing a Solid Content Strategy to Life – Learnings from IRCE 2013 Part II

Saturday, June 22, 2013 by

In part I of our two-part series, we learned at IRCE 2013 how PetFlow.com has innovated on Facebook with customized, cute and relevant content to drive e-commerce sales. We also learned from Ryan Ostrom, CMO of Craftsman and Head of Digital KCD (Kenmore, Craftsman, Diehard) Brands, Sears Holdings,...

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PetFlow.com: Making F-Commerce Real – Learnings from IRCE 2013 Part I

Friday, June 21, 2013 by

Can my company really make money from Facebook? For one company, PetFlow.com, the answer is yes. It must first be noted that Blueport Commerce was thrilled to attend the 2013 IRCE (Internet Retailer Conference & Exhibition), held at McCormick Place West in Chicago from June 5-6. With a focus on...

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Insights from the eTail 2013 Retail Technology Spending Report

Saturday, June 15, 2013 by

In an effort to uncover technology spending habits, eTail surveyed over 100 retailers in a number of verticals in apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers and specialty retailers. Among the key trends of interest to us are what retailers plan to...

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Best Buy – Taking Steps Toward Reclaiming Their Name

Saturday, June 8, 2013 by

Best Buy has been much maligned in the press – considered to be an example of a stagnant and backwards-thinking retailer. Recently Moody’s changed their rating on Best Buy to be ‘negative’ from ‘developing’. As a big-ticket electronics and appliances retailer, Blueport has watched Best Buy, a former...

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E-Commerce Merchandising: For Furniture Retailers Image Is EVERYTHING

Saturday, June 1, 2013 by

In our two-part blog series in May (read part one here and part two here), we shared how mobile is having a true impact on our world for furniture e-commerce. Another area that is of huge importance to Blueport Commerce, even more so than other e-commerce players and retailers alike, is making sure...

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Translating Hockey Success to E-Commerce: How Canadian Retailers Can Beat Their US E-Commerce Counterparts

Saturday, May 25, 2013 by

  For years, Blueport has been following the fledgling and humble beginnings of e-commerce in Canada, as well as the rise of the connected Canadian consumer, making Canada seemingly the ideal destination for an imminent e-commerce shopping explosion. Yet despite all this promise, Canadian consumers’...

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Shopping for Furniture Online Is on the Rise: See How Shoppers Are Riding the Wave

Friday, May 3, 2013 by

While many of us avid shoppers can attest to the immense benefits of shopping online, it may be a surprise that shopping online for furniture is just climbing the crest of its opportunity for retail e-commerce. According to Google/Compete [note: link loads PDF], for shoppers, the path to purchase is...

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