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Blueport Commerce Blog

Three More Tips on Content Marketing for Furniture Retailers

Tuesday, July 15, 2014 by

Last week we introduced the topic of content marketing with three basic principles to help focus content creation for your brand. Now that we have you feeling inspired, here are a few more pointers on how to execute your content marketing strategy.  Hire a Good Writer Good writers are hard to find. ...

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Content Marketing 101 for Furniture Retailers

Tuesday, July 8, 2014 by

If you’re a marketer, you know that content marketing is no longer just a buzzword these days. It’s a crucial piece of modern-day marketing strategy brands must produce to stay competitive and relevant online. Ironically enough, there is so much content out there on how to develop content for your...

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Four Essential Questions to Ask Yourself about Your Online Customer Engagement Strategy

Tuesday, April 22, 2014 by

Consumers today have more access to information than ever before on the products and services they want to buy. Easy access to the internet provides an instant gateway to price transparency, product comparison, customer reviews, deals, and ultimately – options. Consequently, retailers must not only...

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Lights, Camera, Action! - Why Video Marketing Should Be a Top Priority for Furniture Retailers

Tuesday, March 18, 2014 by

If you are a furniture retailer, you know how important style and quality is to your consumer (in addition to price of course!) Highlighting style, quality and workmanship in your online catalog is important in gaining consumer trust in your products ensuring their peace of mind while avoiding...

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A Look Back At 2013. The Best Of The Blueport Big-Ticket Blog

Saturday, January 4, 2014 by

2013 has been a banner year for us Blueporters. As an ode to 2013, we’ve rounded up some of the best articles posted on the Blueport Big-Ticket blog over the past year. Enjoy! At the beginning of 2013, I shared my out-of-the-box predictions in the January 4, 2013 post, Our Crazy Predictions for the...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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The Next Level

Saturday, August 24, 2013 by

  Flying back from a C-level client roundtable, I was struck by how far we’ve come. We’ve worked with this top retailer for eight years. The camaraderie, energy and enthusiasm around the table yesterday were as palpable as when we first dreamed of enabling e-commerce for their brand.  What’s...

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PetFlow.com: Making F-Commerce Real – Learnings from IRCE 2013 Part I

Friday, June 21, 2013 by

Can my company really make money from Facebook? For one company, PetFlow.com, the answer is yes. It must first be noted that Blueport Commerce was thrilled to attend the 2013 IRCE (Internet Retailer Conference & Exhibition), held at McCormick Place West in Chicago from June 5-6. With a focus on...

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