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Blueport Commerce Blog

Don’t Just Tell, SELL! Quick and Easy Steps on Writing Romance Copy for Your Furniture Ecommerce Site

Tuesday, July 22, 2014 by

Buying furniture, as we all know, is not usually an impulse purchase. Consumers research, research, and do some more research to ensure the product is exactly what they are looking for. Product descriptions are prime real estate for retailers to encourage consumers to go from the research stage to...

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Three More Tips on Content Marketing for Furniture Retailers

Tuesday, July 15, 2014 by

Last week we introduced the topic of content marketing with three basic principles to help focus content creation for your brand. Now that we have you feeling inspired, here are a few more pointers on how to execute your content marketing strategy.  Hire a Good Writer Good writers are hard to find. ...

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Content Marketing 101 for Furniture Retailers

Tuesday, July 8, 2014 by

If you’re a marketer, you know that content marketing is no longer just a buzzword these days. It’s a crucial piece of modern-day marketing strategy brands must produce to stay competitive and relevant online. Ironically enough, there is so much content out there on how to develop content for your...

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Lessons for Furniture Retailers from IRCE 2014: Part II

Tuesday, July 1, 2014 by

Last week I started to count down our top six takeaways from IRCE 2014. From what it means to truly understand your consumers to omnichannel execution, we provided an inside look at the top learnings for furniture retailers. But there is still more to share. This week, we are counting down the...

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Lessons for Furniture Retailers from IRCE 2014: Part I

Tuesday, June 24, 2014 by

Last week I had the pleasure of attending IRCE, the world’s largest ecommerce event, in Chicago, IL. With two days packed to the brim with presentations spanning omnichannel strategy to customer loyalty, I was completely immersed in all things digital commerce. I came away with quite a few insights...

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From Browsing to Buying – Personalizing Content to Push Conversions Online

Tuesday, June 17, 2014 by

The Monetate Ecommerce Quarterly Q1 2014 is out and chock-full of findings and promising data for retailers – especially those who have invested in an omnichannel strategy. Some findings may not come as a surprise, but one thing we loved seeing is data that proves consumers are putting their money...

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Getting Results Through Social Media—Tips for Your Furniture Retail Brand

Tuesday, June 10, 2014 by

So, you manage social media for a furniture retail company. You post consistently and have a solid number of followers but are still not seeing the increase in engagement you are hoping for. Social media can be a great tool for engaging customers and getting them to your stores—but only when done...

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5 Email Marketing Tips for Furniture Retailers

Tuesday, June 3, 2014 by

Last week I sat down with Lauren Looft, our in-house Email Marketing Specialist. Lauren is the guru behind anything and everything related to email strategy for Blueport clients and for our in-house brand, Furniture.com. I asked Lauren to tell me about the latest trends driving successful email...

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Furniture Trend Report: Late Spring 2014

Tuesday, May 27, 2014 by

It’s hard to believe the unofficial start of summer is here (Memorial Day), which means it’s been 8 weeks since we brought you the last Furniture Trend Report on Early Spring. We’ve been keeping a pulse on the furniture marketplace, economy, and consumer lifestyle to bring you the latest in industry...

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Quick and Easy SEO Tips for Your Furniture Product Pages

Tuesday, May 20, 2014 by

Search Engine Optimization can be a cat and mouse game for furniture retailers. Ensuring your site follows best practices for SEO is not only time consuming and resource heavy, but there is little data to support a direct return on the investment. Although ROI can be hard to quantify, there’s no...

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The Next Phase of Retail

Tuesday, May 13, 2014 by

Website, store, social media, call center, email, mobile. The path to purchase for today’s consumers involves multiple touch points and multiple devices. In the eyes of the consumer, all the various touch points add up to one, holistic brand experience – an experience they expect to be seamless,...

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M-Commerce Skyrockets: Three Trends for Furniture Retailers

Tuesday, May 6, 2014 by

We’ve talked a lot about mobile in the last year and its importance to retail success (here, here, here and here, to reference a few of our past mobile-related posts). By 2018 we can expect to see about as much revenue from mobile commerce as we saw in all of e-commerce last year ($626 billion),...

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Anatomy of a Furniture Retail Website

Tuesday, April 29, 2014 by

Designing your furniture retail website can seem like a daunting task. From visual appeal to ease of navigation, and of course making sure the site is cohesive with your brand - there’s a lot to consider to make sure you’re delivering a great experience to shoppers. To provide a little inspiration...

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Four Essential Questions to Ask Yourself about Your Online Customer Engagement Strategy

Tuesday, April 22, 2014 by

Consumers today have more access to information than ever before on the products and services they want to buy. Easy access to the internet provides an instant gateway to price transparency, product comparison, customer reviews, deals, and ultimately – options. Consequently, retailers must not only...

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Enabling Omnichannel Commerce: The Next Big Thing in Furniture Retail

Tuesday, April 15, 2014 by

As I read the buzz these days about other companies in our space like Wayfair and One King’s Lane and about e-commerce and the future of retail, it’s clear to me how “hot” the home furnishings industry has suddenly become for e-commerce. While I’ve long believed in the opportunity to bring furniture...

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Role Reversal: Why Pure-Play Retailers are turning to Brick and Mortar to Engage Consumers

Tuesday, April 8, 2014 by

Piperlime, Birchbox, Warby Parker…What do all these pure-play retailers have in common? They are investing in brick-and-mortar stores. Not too long ago, showrooming, the act of browsing in-store before purchasing online, was seen as a retailer’s worst nightmare. So much so that one brick-and-mortar...

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Furniture Trend Report: Early Spring 2014

Tuesday, April 1, 2014 by

Here at Blueport, we’re constantly scanning the web and the marketplace to keep you informed of the latest in industry news and omnichannel strategy. This week, we’d like to share three recent trends in furniture we think every furniture retailer should be aware of and suggestions for how to use...

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Blueport Picks Three Highlights From eTail West 2014: Conversion, Customers and Content

Tuesday, March 25, 2014 by

Each year, eTail West brings together senior-level e-commerce and marketing professionals from various industries (apparel, consumer electronics, home furnishings and office products to name a few) to network, share best practices and showcase leading technologies. This year, eTail West focused on...

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Lights, Camera, Action! - Why Video Marketing Should Be a Top Priority for Furniture Retailers

Tuesday, March 18, 2014 by

If you are a furniture retailer, you know how important style and quality is to your consumer (in addition to price of course!) Highlighting style, quality and workmanship in your online catalog is important in gaining consumer trust in your products ensuring their peace of mind while avoiding...

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Three Ways To Bridge The Omnichannel Commerce Gap Between Consumers And Retailers

Tuesday, March 11, 2014 by

“To be omnichannel or not to be omnichannel?” Hate to say it, but that’s no longer the relevant question for retailers. (The answer, is "yes, of course" in case you were wondering.) The question is rather, “are you doing enough to allow for the (truly) omnichannel experience today’s consumers not...

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