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Blueport Commerce Blog

Content Marketing 101 for Furniture Retailers

Tuesday, July 8, 2014 by

If you’re a marketer, you know that content marketing is no longer just a buzzword these days. It’s a crucial piece of modern-day marketing strategy brands must produce to stay competitive and relevant online. Ironically enough, there is so much content out there on how to develop content for your...

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Lessons for Furniture Retailers from IRCE 2014: Part I

Tuesday, June 24, 2014 by

Last week I had the pleasure of attending IRCE, the world’s largest ecommerce event, in Chicago, IL. With two days packed to the brim with presentations spanning omnichannel strategy to customer loyalty, I was completely immersed in all things digital commerce. I came away with quite a few insights...

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The Next Phase of Retail

Tuesday, May 13, 2014 by

Website, store, social media, call center, email, mobile. The path to purchase for today’s consumers involves multiple touch points and multiple devices. In the eyes of the consumer, all the various touch points add up to one, holistic brand experience – an experience they expect to be seamless,...

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Four Essential Questions to Ask Yourself about Your Online Customer Engagement Strategy

Tuesday, April 22, 2014 by

Consumers today have more access to information than ever before on the products and services they want to buy. Easy access to the internet provides an instant gateway to price transparency, product comparison, customer reviews, deals, and ultimately – options. Consequently, retailers must not only...

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Enabling Omnichannel Commerce: The Next Big Thing in Furniture Retail

Tuesday, April 15, 2014 by

As I read the buzz these days about other companies in our space like Wayfair and One King’s Lane and about e-commerce and the future of retail, it’s clear to me how “hot” the home furnishings industry has suddenly become for e-commerce. While I’ve long believed in the opportunity to bring furniture...

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Role Reversal: Why Pure-Play Retailers are turning to Brick and Mortar to Engage Consumers

Tuesday, April 8, 2014 by

Piperlime, Birchbox, Warby Parker…What do all these pure-play retailers have in common? They are investing in brick-and-mortar stores. Not too long ago, showrooming, the act of browsing in-store before purchasing online, was seen as a retailer’s worst nightmare. So much so that one brick-and-mortar...

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Blueport Picks Three Highlights From eTail West 2014: Conversion, Customers and Content

Tuesday, March 25, 2014 by

Each year, eTail West brings together senior-level e-commerce and marketing professionals from various industries (apparel, consumer electronics, home furnishings and office products to name a few) to network, share best practices and showcase leading technologies. This year, eTail West focused on...

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Lights, Camera, Action! - Why Video Marketing Should Be a Top Priority for Furniture Retailers

Tuesday, March 18, 2014 by

If you are a furniture retailer, you know how important style and quality is to your consumer (in addition to price of course!) Highlighting style, quality and workmanship in your online catalog is important in gaining consumer trust in your products ensuring their peace of mind while avoiding...

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Mobile: The Key Omnichannel Takeaway From 2013 Holiday Sales

Tuesday, March 4, 2014 by

Back in December, my colleague Erica Blute wrote about how retailers selling online were in a jolly mood raking in sales during Black Friday and Cyber Monday. Monetate’s Ecommerce Quarterly EQ42013: Holiday Roundup* shows similar results with about an overall 33% increase in the number of purchases...

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Three Tips to Help Your Brand Stay Relevant With Your Consumer

Tuesday, February 25, 2014 by

The power of a brand experience can define a retailer’s growth. When a consumer visits an e-commerce website, his or her first impression is on the brand, and whether it and its products reflect the style they are seeking. If you do not engage consumers with your brand upfront, you risk losing them...

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Five Favorite Highlights from the MITX E-Commerce Summit: Part II

Tuesday, February 18, 2014 by

In part I of our MITX E-Commerce Summit wrap up, we discussed how redefining a customer experience can be huge for online retail, the importance omni-channel plays in e-commerce and how data-driven personalization requires attention, flexibility and speed. In today’s blog post, we highlight mobile...

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Five Favorite Highlights from the MITX E-Commerce Summit: Part I

Tuesday, February 11, 2014 by

On Thursday, January 30th, 2014, Blueport Commerce sponsored and attended the sold out MITX E-Commerce Summit at Google’s offices in Cambridge, MA. Leaders in e-commerce, including Blueport Commerce President and CEO Carl Prindle, discussed the latest in e-commerce, mobile and marketing. In part one...

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Three Tips To Optimize Paid Search Campaigns

Tuesday, February 4, 2014 by

Paid search is the key to acquiring new customers and staying top of mind. But knowing where to begin can be quite overwhelming, especially given the constant changes in paid search. Here are three tips that we‘ve learned at Blueport Commerce to help optimize paid search for our in-house brand,...

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Marketing For Omni-Channel

Tuesday, January 21, 2014 by

Many retailers often dream about an If you build it, he [or she] will come situation. Alas, we don’t live in the movies and marketers have the ultimate challenge of making the registers ring with happy shoppers. Shoppers demand an increasingly omni-channel experience and as we’ve written before,...

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Free Shipping…The New Norm?

Tuesday, January 14, 2014 by

In today’s world, free shipping is a right not a privilege. Well, that’s how it would be if it were up to the customer. Blueport Commerce takes a look at recent shipping trends and the unique challenges it presents to furniture retailers. According to a recent Forrester Report, consumers are most...

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A Look Back At 2013. The Best Of The Blueport Big-Ticket Blog

Saturday, January 4, 2014 by

2013 has been a banner year for us Blueporters. As an ode to 2013, we’ve rounded up some of the best articles posted on the Blueport Big-Ticket blog over the past year. Enjoy! At the beginning of 2013, I shared my out-of-the-box predictions in the January 4, 2013 post, Our Crazy Predictions for the...

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The Rapid Decline Of Email

Saturday, January 4, 2014 by

Email is and has always been the pillar of communication from retailers to consumers. But according to Monetate’s Ecommerce Quarterly, a rapid decrease in email performance has retailers questioning email campaign efforts. Studies show email referrer traffic is down nearly 20% from last year, and...

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Making Omnichannel Shopping for Furniture a Reality

Saturday, December 28, 2013 by

It’s been a record breaking holiday shopping season so far. E-commerce came out on top with mobile shopping reaching new heights. But probably the most touted buzzword for the 2013 Holiday shopping season, omnichannel, has retailers racing to create a consistent experience across all shopping...

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‘Tis The Season To Be Jolly…At Least For Online Retailers

Saturday, December 7, 2013 by

While extending store hours to open Thanksgiving night may have rallied the crowds, it was Cyber Monday that brought in the record breaking numbers this year. According to the NRF, consumers spent 3.9% less on Thanksgiving weekend (Thursday through Sunday) compared to last year. There are several...

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There’s Something In The Water At Furniture.com

Saturday, November 30, 2013 by

There’s a saying in Brooklyn, New York that Brooklyn bagels are the best because of their water. Well there is definitely something in the water here at Blueport Commerce. No, we don’t have better bagels. But we do have a vision for the future of Furniture e-commerce.   Blueport Commerce has...

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