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Blueport Commerce Blog

Content Marketing 101 for Furniture Retailers

Tuesday, July 8, 2014 by

If you’re a marketer, you know that content marketing is no longer just a buzzword these days. It’s a crucial piece of modern-day marketing strategy brands must produce to stay competitive and relevant online. Ironically enough, there is so much content out there on how to develop content for your...

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Four Essential Questions to Ask Yourself about Your Online Customer Engagement Strategy

Tuesday, April 22, 2014 by

Consumers today have more access to information than ever before on the products and services they want to buy. Easy access to the internet provides an instant gateway to price transparency, product comparison, customer reviews, deals, and ultimately – options. Consequently, retailers must not only...

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Three Tips To Optimize Paid Search Campaigns

Tuesday, February 4, 2014 by

Paid search is the key to acquiring new customers and staying top of mind. But knowing where to begin can be quite overwhelming, especially given the constant changes in paid search. Here are three tips that we‘ve learned at Blueport Commerce to help optimize paid search for our in-house brand,...

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Making Omnichannel Shopping for Furniture a Reality

Saturday, December 28, 2013 by

It’s been a record breaking holiday shopping season so far. E-commerce came out on top with mobile shopping reaching new heights. But probably the most touted buzzword for the 2013 Holiday shopping season, omnichannel, has retailers racing to create a consistent experience across all shopping...

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There’s Something In The Water At

Saturday, November 30, 2013 by

There’s a saying in Brooklyn, New York that Brooklyn bagels are the best because of their water. Well there is definitely something in the water here at Blueport Commerce. No, we don’t have better bagels. But we do have a vision for the future of Furniture e-commerce.   Blueport Commerce has...

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Five Proven Guidelines For Creating A Successful Online Customer Experience

Saturday, November 23, 2013 by

This post is featured as a special contributing blog post for the MITX November e-Commerce Blog Series.  Despite the evolving nature of commerce, there is one thing for all retailers that holds true—the importance of customer care. Study after study shows that high quality customer care is a...

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Face Shopping Cart Abandonment Head-On (Part Two)

Saturday, October 19, 2013 by

Last week, we discussed some tips on optimizing your checkout process to help avoid customers from dropping off mid-checkout. While these tips will get you started, shopping cart abandonment is inevitable. In fact, SeeWhy found that among first time visitors to a website, only 0.25% will actually...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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Instagram: Tips for the Furniture Retailer

Saturday, October 5, 2013 by

With 150 million users worldwide, brands are racing to Instagram to generate content and secure awareness with a new audience set. But as with most social media channels, some marketers express concern with the inability to directly correlate time invested to increased sales. Despite these concerns,...

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Preparing For Peak? Lessons From Forrester’s The State of Retailing Online 2013: Marketing and Merchandising

Saturday, September 21, 2013 by

Though it’s been almost a year since my tenure at Forrester, I am in no shortage of excitement upon release of each new e-commerce publication.  And recently, Forrester released one of my favorite reports of the year - its State of Online Retailing 2013: Marketing and Merchandising report.  We found...

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Ready, Set, Shop! E-Commerce Retailers Rev Their Engines for the Holiday Season

Saturday, September 7, 2013 by

Think prepping for the winter holidays in springtime is crazy? Think again. According to a survey, half of the respondents admitted to having planned for the holidays since April or May. As e-commerce retailers well know, it’s not unusual to invest maximum effort into November and December,...

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Furniture Retailers, Time to Go Back to School

Saturday, August 17, 2013 by

In the world of retail, “Back to School” is a well-known phenomenon, typically commencing in mid-July, and continuing through early September, attracting attention from parents and students alike, whether for pre-school or graduate school. Items generally associated with this time-based trend are...

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Achieving an Ideal Customer Experience Is Like the Stanley Cup of Retail

Saturday, July 6, 2013 by

Back in the day, retailers only had to focus on getting shoppers into their stores. Now, people are shopping online, in store, and everywhere in between. They demand (whether they know it or not) their own experience to convince them to buy retailers’ products. Retailers must innovate and optimize...

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Best Buy – Taking Steps Toward Reclaiming Their Name

Saturday, June 8, 2013 by

Best Buy has been much maligned in the press – considered to be an example of a stagnant and backwards-thinking retailer. Recently Moody’s changed their rating on Best Buy to be ‘negative’ from ‘developing’. As a big-ticket electronics and appliances retailer, Blueport has watched Best Buy, a former...

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5 Key Features Top E-Commerce Websites Share

Saturday, May 11, 2013 by

  Not every e-commerce company can be as financially lucrative or dominant as eBay, Amazon or Zappos. Yet there are great lessons to be learned from the principles that these brands adhere to in order to increase conversion, customer satisfaction, and ultimately, repeat purchases. Blueport Commerce...

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Three Disruptive Payment Trends: Emerging Methods to Pay for Furniture Online

Friday, April 12, 2013 by

According to a recent report from Forrester Research, 2013 will be a trendsetting year for consumer payments. Blueport Commerce examines how furniture retailers can take advantage and the implications of three key trends: innovative versus existing payment options, the digital wallet battle for...

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Furniture Shopping: Major Differences Revealed Between Generations

Friday, January 18, 2013 by

For big-ticket furniture retailers, it’s important to know who is shopping, where, why and how selling furniture online is part of the equation. This week, we at Blueport Commerce are going to give you insights into all of this, drawing on data from a recent Furniture Today and Apartment Therapy...

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How to Turn Showrooming into a Retailer's Advantage

Friday, January 11, 2013 by

E-commerce sales continue to steadily rise, with year-over-year sales growth for the period from October 29 to December 25, 2012 reaching 15.2% (Retail Info Systems News). If you're a big-ticket brick and mortar retailer looking to pick up on online best practices and integrate them into their...

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