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Blueport Commerce Blog

Three Ways To Bridge The Omnichannel Commerce Gap Between Consumers And Retailers

Tuesday, March 11, 2014 by

“To be omnichannel or not to be omnichannel?” Hate to say it, but that’s no longer the relevant question for retailers. (The answer, is "yes, of course" in case you were wondering.) The question is rather, “are you doing enough to allow for the (truly) omnichannel experience today’s consumers not...

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Mobile: The Key Omnichannel Takeaway From 2013 Holiday Sales

Tuesday, March 4, 2014 by

Back in December, my colleague Erica Blute wrote about how retailers selling online were in a jolly mood raking in sales during Black Friday and Cyber Monday. Monetate’s Ecommerce Quarterly EQ42013: Holiday Roundup* shows similar results with about an overall 33% increase in the number of purchases...

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Three Tips to Help Your Brand Stay Relevant With Your Consumer

Tuesday, February 25, 2014 by

The power of a brand experience can define a retailer’s growth. When a consumer visits an e-commerce website, his or her first impression is on the brand, and whether it and its products reflect the style they are seeking. If you do not engage consumers with your brand upfront, you risk losing them...

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Five Favorite Highlights from the MITX E-Commerce Summit: Part II

Tuesday, February 18, 2014 by

In part I of our MITX E-Commerce Summit wrap up, we discussed how redefining a customer experience can be huge for online retail, the importance omni-channel plays in e-commerce and how data-driven personalization requires attention, flexibility and speed. In today’s blog post, we highlight mobile...

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Five Favorite Highlights from the MITX E-Commerce Summit: Part I

Tuesday, February 11, 2014 by

On Thursday, January 30th, 2014, Blueport Commerce sponsored and attended the sold out MITX E-Commerce Summit at Google’s offices in Cambridge, MA. Leaders in e-commerce, including Blueport Commerce President and CEO Carl Prindle, discussed the latest in e-commerce, mobile and marketing. In part one...

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Three Tips To Optimize Paid Search Campaigns

Tuesday, February 4, 2014 by

Paid search is the key to acquiring new customers and staying top of mind. But knowing where to begin can be quite overwhelming, especially given the constant changes in paid search. Here are three tips that we‘ve learned at Blueport Commerce to help optimize paid search for our in-house brand,...

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Marketing For Omni-Channel

Tuesday, January 21, 2014 by

Many retailers often dream about an If you build it, he [or she] will come situation. Alas, we don’t live in the movies and marketers have the ultimate challenge of making the registers ring with happy shoppers. Shoppers demand an increasingly omni-channel experience and as we’ve written before,...

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Free Shipping…The New Norm?

Tuesday, January 14, 2014 by

In today’s world, free shipping is a right not a privilege. Well, that’s how it would be if it were up to the customer. Blueport Commerce takes a look at recent shipping trends and the unique challenges it presents to furniture retailers. According to a recent Forrester Report, consumers are most...

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A Look Back At 2013. The Best Of The Blueport Big-Ticket Blog

Saturday, January 4, 2014 by

2013 has been a banner year for us Blueporters. As an ode to 2013, we’ve rounded up some of the best articles posted on the Blueport Big-Ticket blog over the past year. Enjoy! At the beginning of 2013, I shared my out-of-the-box predictions in the January 4, 2013 post, Our Crazy Predictions for the...

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The Rapid Decline Of Email

Saturday, January 4, 2014 by

Email is and has always been the pillar of communication from retailers to consumers. But according to Monetate’s Ecommerce Quarterly, a rapid decrease in email performance has retailers questioning email campaign efforts. Studies show email referrer traffic is down nearly 20% from last year, and...

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Making Omnichannel Shopping for Furniture a Reality

Saturday, December 28, 2013 by

It’s been a record breaking holiday shopping season so far. E-commerce came out on top with mobile shopping reaching new heights. But probably the most touted buzzword for the 2013 Holiday shopping season, omnichannel, has retailers racing to create a consistent experience across all shopping...

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‘Tis The Season To Be Jolly…At Least For Online Retailers

Saturday, December 7, 2013 by

While extending store hours to open Thanksgiving night may have rallied the crowds, it was Cyber Monday that brought in the record breaking numbers this year. According to the NRF, consumers spent 3.9% less on Thanksgiving weekend (Thursday through Sunday) compared to last year. There are several...

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There’s Something In The Water At

Saturday, November 30, 2013 by

There’s a saying in Brooklyn, New York that Brooklyn bagels are the best because of their water. Well there is definitely something in the water here at Blueport Commerce. No, we don’t have better bagels. But we do have a vision for the future of Furniture e-commerce.   Blueport Commerce has...

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Five Proven Guidelines For Creating A Successful Online Customer Experience

Saturday, November 23, 2013 by

This post is featured as a special contributing blog post for the MITX November e-Commerce Blog Series.  Despite the evolving nature of commerce, there is one thing for all retailers that holds true—the importance of customer care. Study after study shows that high quality customer care is a...

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What You Need To Know About Mcommerce, Part Two

Saturday, November 16, 2013 by

So you’ve read our overview of the eMarketer mobile commerce roundup and are thinking to yourself…what can I do next to get involved with mobile commerce? Here are a few creative ways to use this data to your advantage and enhance your brand presence in the mobile space: Responsive design for your...

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What You Need To Know About Mcommerce, Part One

Saturday, November 9, 2013 by

It is not news that mobile is growing. The buzz has been going on for quite some time. But what is quite astonishing is how quickly mobile shopping is growing. By 2017 it is expected that a majority of e-commerce will be conducted through a mobile device. Blueport Commerce has discussed the push for...

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Five Tips for a Successful Online Peak Season

Saturday, November 2, 2013 by

The peak season for all retailers is coming upon us rapidly. And with the shortened holiday season this year, it is even more important to have an innovative and aggressive promotion plan set in place to capitalize on peak season e-commerce sales, which by the way are expected to jump 15 percent...

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What Every Furniture Retailer Should Know About Their Consumer This Year

Saturday, October 26, 2013 by

As Blueport Commerce gears up for the peak season ahead, we look to consumer trends of the year prior to help us define our upcoming sales strategy. FurnitureToday’s 2013 Consumer Buying Trends gives us the top furniture categories consumers bought in 2012 and are planning to buy in the coming...

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Face Shopping Cart Abandonment Head-On (Part Two)

Saturday, October 19, 2013 by

Last week, we discussed some tips on optimizing your checkout process to help avoid customers from dropping off mid-checkout. While these tips will get you started, shopping cart abandonment is inevitable. In fact, SeeWhy found that among first time visitors to a website, only 0.25% will actually...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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