In an effort to uncover technology spending habits, eTail surveyed over 100 retailers in a number of verticals in apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers and specialty retailers. Among the key trends of interest to us are what retailers plan to spend the most and least on in the next year, and what primarily influences their purchasing decisions. Furniture retailers take note: efforts in the online channel win best in show.
Retail spending over the next year
It’s not surprising that retailers surveyed in the eTail Retail Technology spending report are taking advantage of online opportunities to spend their hard earned dollars.
Here are the numbers:
- 58% of retailers are planning to spend on online video
- 55% on content management/e-commerce platforms
- 40% on merchandising and visualization
In addition, 60% of respondents are planning to spend more in the next year on SEO, SEM, personalization, mobile (site design) and social engagement (earned). Areas that didn’t make the cut and that retailers will certainly spend less on were CRM systems, display advertising and media (paid advertising).
For Blueport’s furniture retailers, enabling their e-commerce platforms is top of mind for business success, but merchandising and promotions in unique ways (like with online video) go hand in hand with the effort.
Influences on Purchasing Decisions
When it comes to deciding on what areas will most benefit retailers, there are several influences in purchasing decisions. The ones that are most paramount to us are:
- 36% of overall spending decisions are based upon a management decision
- 12% mobile site design decisions are made based upon time to market
- 25% mobile apps are based on competitive pressures
- 15% of content management solutions are based on ease of execution
So what does this information mean for furniture retailers? 36% of content management/e-commerce platform and global technology decisions are also based upon a management decision. Furniture retailers who are looking to take advantage of enabling their businesses for e-commerce not only have to compete with overall spending decisions at the management level, but also the decision to enable their platforms for e-commerce. And, as we’ve discussed time and again, mobile plays a large factor in retailer success. An overwhelming majority of retailers surveyed answered that mobile would see the most growth in the next year.
No matter where retailers are planning to spend on technology in the next year, the front runners are clearly in many aspects of the online channel. And, at Blueport Commerce, we’ve got our furniture retailers covered on their e-commerce platforms, merchandising, mobile and content management needs.
About Blueport Commerce
With Blueport Commerce, furniture retailers can build an integrated, branded e-commerce platform online, elevating their brands and creating an ultimate online superstore. Blueport Commerce is the only e-commerce technology and services company that localizes furniture retail online. We serve the top furniture retail chains with billions in sales interested in selling furniture online. Blueport Commerce is a full-service solution that combines a decade of experience, innovative technology and customized marketing services to meet the unique, localized needs of furniture retail chains. Learn more here. And, if you’re interested in working for Blueport, check out our e-commerce jobs on our careers page.