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Blueport Commerce Blog

The Beauty of Omnichannel – Why Stores Still Play an Integral Role in Today’s Retail Landscape

Tuesday, July 29, 2014 by

Ecommerce is only one part of the picture of today’s state of retailing. At Blueport Commerce we believe strongly in an omnichannel approach to retail, allowing the consumer to shop through the channels most convenient from them. Read on as I walk you through recent trends pointing to why...

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Lessons for Furniture Retailers from IRCE 2014: Part II

Tuesday, July 1, 2014 by

Last week I started to count down our top six takeaways from IRCE 2014. From what it means to truly understand your consumers to omnichannel execution, we provided an inside look at the top learnings for furniture retailers. But there is still more to share. This week, we are counting down the...

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Furniture Trend Report: Late Spring 2014

Tuesday, May 27, 2014 by

It’s hard to believe the unofficial start of summer is here (Memorial Day), which means it’s been 8 weeks since we brought you the last Furniture Trend Report on Early Spring. We’ve been keeping a pulse on the furniture marketplace, economy, and consumer lifestyle to bring you the latest in industry...

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Quick and Easy SEO Tips for Your Furniture Product Pages

Tuesday, May 20, 2014 by

Search Engine Optimization can be a cat and mouse game for furniture retailers. Ensuring your site follows best practices for SEO is not only time consuming and resource heavy, but there is little data to support a direct return on the investment. Although ROI can be hard to quantify, there’s no...

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Four Essential Questions to Ask Yourself about Your Online Customer Engagement Strategy

Tuesday, April 22, 2014 by

Consumers today have more access to information than ever before on the products and services they want to buy. Easy access to the internet provides an instant gateway to price transparency, product comparison, customer reviews, deals, and ultimately – options. Consequently, retailers must not only...

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Enabling Omnichannel Commerce: The Next Big Thing in Furniture Retail

Tuesday, April 15, 2014 by

As I read the buzz these days about other companies in our space like Wayfair and One King’s Lane and about e-commerce and the future of retail, it’s clear to me how “hot” the home furnishings industry has suddenly become for e-commerce. While I’ve long believed in the opportunity to bring furniture...

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Role Reversal: Why Pure-Play Retailers are turning to Brick and Mortar to Engage Consumers

Tuesday, April 8, 2014 by

Piperlime, Birchbox, Warby Parker…What do all these pure-play retailers have in common? They are investing in brick-and-mortar stores. Not too long ago, showrooming, the act of browsing in-store before purchasing online, was seen as a retailer’s worst nightmare. So much so that one brick-and-mortar...

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Blueport Picks Three Highlights From eTail West 2014: Conversion, Customers and Content

Tuesday, March 25, 2014 by

Each year, eTail West brings together senior-level e-commerce and marketing professionals from various industries (apparel, consumer electronics, home furnishings and office products to name a few) to network, share best practices and showcase leading technologies. This year, eTail West focused on...

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Lights, Camera, Action! - Why Video Marketing Should Be a Top Priority for Furniture Retailers

Tuesday, March 18, 2014 by

If you are a furniture retailer, you know how important style and quality is to your consumer (in addition to price of course!) Highlighting style, quality and workmanship in your online catalog is important in gaining consumer trust in your products ensuring their peace of mind while avoiding...

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Five Favorite Highlights from the MITX E-Commerce Summit: Part II

Tuesday, February 18, 2014 by

In part I of our MITX E-Commerce Summit wrap up, we discussed how redefining a customer experience can be huge for online retail, the importance omni-channel plays in e-commerce and how data-driven personalization requires attention, flexibility and speed. In today’s blog post, we highlight mobile...

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Making Omnichannel Shopping for Furniture a Reality

Saturday, December 28, 2013 by

It’s been a record breaking holiday shopping season so far. E-commerce came out on top with mobile shopping reaching new heights. But probably the most touted buzzword for the 2013 Holiday shopping season, omnichannel, has retailers racing to create a consistent experience across all shopping...

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There’s Something In The Water At Furniture.com

Saturday, November 30, 2013 by

There’s a saying in Brooklyn, New York that Brooklyn bagels are the best because of their water. Well there is definitely something in the water here at Blueport Commerce. No, we don’t have better bagels. But we do have a vision for the future of Furniture e-commerce.   Blueport Commerce has...

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Five Tips for a Successful Online Peak Season

Saturday, November 2, 2013 by

The peak season for all retailers is coming upon us rapidly. And with the shortened holiday season this year, it is even more important to have an innovative and aggressive promotion plan set in place to capitalize on peak season e-commerce sales, which by the way are expected to jump 15 percent...

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Data Analytics: Challenges and Opportunities in the Digital World

Saturday, August 10, 2013 by

  News from MITX: How Care.com and Constant Contact Are Making It Work with Analytics   Last week, Blueport Commerce attended the MITX Summit The Science of Marketing: Using Data & Analytics for Winning. While there, we received some great insight on how to manage our data and analytics better. Here...

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Achieving an Ideal Customer Experience Is Like the Stanley Cup of Retail

Saturday, July 6, 2013 by

Back in the day, retailers only had to focus on getting shoppers into their stores. Now, people are shopping online, in store, and everywhere in between. They demand (whether they know it or not) their own experience to convince them to buy retailers’ products. Retailers must innovate and optimize...

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Insights from the eTail 2013 Retail Technology Spending Report

Saturday, June 15, 2013 by

In an effort to uncover technology spending habits, eTail surveyed over 100 retailers in a number of verticals in apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers and specialty retailers. Among the key trends of interest to us are what retailers plan to...

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E-Commerce Merchandising: For Furniture Retailers Image Is EVERYTHING

Saturday, June 1, 2013 by

In our two-part blog series in May (read part one here and part two here), we shared how mobile is having a true impact on our world for furniture e-commerce. Another area that is of huge importance to Blueport Commerce, even more so than other e-commerce players and retailers alike, is making sure...

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Translating Hockey Success to E-Commerce: How Canadian Retailers Can Beat Their US E-Commerce Counterparts

Saturday, May 25, 2013 by

  For years, Blueport has been following the fledgling and humble beginnings of e-commerce in Canada, as well as the rise of the connected Canadian consumer, making Canada seemingly the ideal destination for an imminent e-commerce shopping explosion. Yet despite all this promise, Canadian consumers’...

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Furniture Shopping: Major Differences Revealed Between Generations

Friday, January 18, 2013 by

For big-ticket furniture retailers, it’s important to know who is shopping, where, why and how selling furniture online is part of the equation. This week, we at Blueport Commerce are going to give you insights into all of this, drawing on data from a recent Furniture Today and Apartment Therapy...

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How to Turn Showrooming into a Retailer's Advantage

Friday, January 11, 2013 by

E-commerce sales continue to steadily rise, with year-over-year sales growth for the period from October 29 to December 25, 2012 reaching 15.2% (Retail Info Systems News). If you're a big-ticket brick and mortar retailer looking to pick up on online best practices and integrate them into their...

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