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Blueport Commerce Blog

The Next Phase of Retail

Tuesday, May 13, 2014 by

Website, store, social media, call center, email, mobile. The path to purchase for today’s consumers involves multiple touch points and multiple devices. In the eyes of the consumer, all the various touch points add up to one, holistic brand experience – an experience they expect to be seamless,...

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Three Ways To Bridge The Omnichannel Commerce Gap Between Consumers And Retailers

Tuesday, March 11, 2014 by

“To be omnichannel or not to be omnichannel?” Hate to say it, but that’s no longer the relevant question for retailers. (The answer, is "yes, of course" in case you were wondering.) The question is rather, “are you doing enough to allow for the (truly) omnichannel experience today’s consumers not...

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