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Blueport Commerce Blog

Lessons for Furniture Retailers from IRCE 2014: Part II

Tuesday, July 1, 2014 by

Last week I started to count down our top six takeaways from IRCE 2014. From what it means to truly understand your consumers to omnichannel execution, we provided an inside look at the top learnings for furniture retailers. But there is still more to share. This week, we are counting down the...

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5 Email Marketing Tips for Furniture Retailers

Tuesday, June 3, 2014 by

Last week I sat down with Lauren Looft, our in-house Email Marketing Specialist. Lauren is the guru behind anything and everything related to email strategy for Blueport clients and for our in-house brand, Furniture.com. I asked Lauren to tell me about the latest trends driving successful email...

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Furniture Trend Report: Late Spring 2014

Tuesday, May 27, 2014 by

It’s hard to believe the unofficial start of summer is here (Memorial Day), which means it’s been 8 weeks since we brought you the last Furniture Trend Report on Early Spring. We’ve been keeping a pulse on the furniture marketplace, economy, and consumer lifestyle to bring you the latest in industry...

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M-Commerce Skyrockets: Three Trends for Furniture Retailers

Tuesday, May 6, 2014 by

We’ve talked a lot about mobile in the last year and its importance to retail success (here, here, here and here, to reference a few of our past mobile-related posts). By 2018 we can expect to see about as much revenue from mobile commerce as we saw in all of e-commerce last year ($626 billion),...

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Role Reversal: Why Pure-Play Retailers are turning to Brick and Mortar to Engage Consumers

Tuesday, April 8, 2014 by

Piperlime, Birchbox, Warby Parker…What do all these pure-play retailers have in common? They are investing in brick-and-mortar stores. Not too long ago, showrooming, the act of browsing in-store before purchasing online, was seen as a retailer’s worst nightmare. So much so that one brick-and-mortar...

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Furniture Trend Report: Early Spring 2014

Tuesday, April 1, 2014 by

Here at Blueport, we’re constantly scanning the web and the marketplace to keep you informed of the latest in industry news and omnichannel strategy. This week, we’d like to share three recent trends in furniture we think every furniture retailer should be aware of and suggestions for how to use...

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Blueport Picks Three Highlights From eTail West 2014: Conversion, Customers and Content

Tuesday, March 25, 2014 by

Each year, eTail West brings together senior-level e-commerce and marketing professionals from various industries (apparel, consumer electronics, home furnishings and office products to name a few) to network, share best practices and showcase leading technologies. This year, eTail West focused on...

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Lights, Camera, Action! - Why Video Marketing Should Be a Top Priority for Furniture Retailers

Tuesday, March 18, 2014 by

If you are a furniture retailer, you know how important style and quality is to your consumer (in addition to price of course!) Highlighting style, quality and workmanship in your online catalog is important in gaining consumer trust in your products ensuring their peace of mind while avoiding...

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Marketing For Omni-Channel

Tuesday, January 21, 2014 by

Many retailers often dream about an If you build it, he [or she] will come situation. Alas, we don’t live in the movies and marketers have the ultimate challenge of making the registers ring with happy shoppers. Shoppers demand an increasingly omni-channel experience and as we’ve written before,...

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Trend Report: Furniture Retail Expected To Grow In 2014

Saturday, December 21, 2013 by

It has been a promising start to the holiday season for many retailers and the outlook is only looking brighter. But items that fit into a UPS box are not the only retail goods that will be ringing the register this holiday season. Blueport Commerce reports on how big-ticket durable goods are ripe...

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What You Need To Know About Mcommerce, Part Two

Saturday, November 16, 2013 by

So you’ve read our overview of the eMarketer mobile commerce roundup and are thinking to yourself…what can I do next to get involved with mobile commerce? Here are a few creative ways to use this data to your advantage and enhance your brand presence in the mobile space: Responsive design for your...

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What Every Furniture Retailer Should Know About Their Consumer This Year

Saturday, October 26, 2013 by

As Blueport Commerce gears up for the peak season ahead, we look to consumer trends of the year prior to help us define our upcoming sales strategy. FurnitureToday’s 2013 Consumer Buying Trends gives us the top furniture categories consumers bought in 2012 and are planning to buy in the coming...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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Preparing For Peak? Lessons From Forrester’s The State of Retailing Online 2013: Marketing and Merchandising

Saturday, September 21, 2013 by

Though it’s been almost a year since my tenure at Forrester, I am in no shortage of excitement upon release of each new e-commerce publication.  And recently, Forrester released one of my favorite reports of the year - its State of Online Retailing 2013: Marketing and Merchandising report.  We found...

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Store Operations Get a Digital Facelift: Survey Results from Retail TouchPoints and Sprint

Saturday, September 14, 2013 by

Think stores are a thing of the past? Think again, because stores are just getting digitally smarter. According to the Retail TouchPoints / Sprint 2013 Store Operations Survey, some retailers are embracing technology to suit shopper demand. Blueport examines data on how budgets and pricing are...

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Furniture Retailers, Time to Go Back to School

Saturday, August 17, 2013 by

In the world of retail, “Back to School” is a well-known phenomenon, typically commencing in mid-July, and continuing through early September, attracting attention from parents and students alike, whether for pre-school or graduate school. Items generally associated with this time-based trend are...

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Data Analytics: Challenges and Opportunities in the Digital World

Saturday, August 10, 2013 by

  News from MITX: How Care.com and Constant Contact Are Making It Work with Analytics   Last week, Blueport Commerce attended the MITX Summit The Science of Marketing: Using Data & Analytics for Winning. While there, we received some great insight on how to manage our data and analytics better. Here...

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Did You Know? Things Are Happening Here

Saturday, August 3, 2013 by

Recently, we issued a press release, also picked up by The Wall Street Journal, announcing how top furniture retailers are joining forces in the upcoming relaunch of our very own Furniture.com. Blueport Commerce helps our retailers sell furniture in two ways. For some retailers, the Blueport...

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How Can Retailers Tackle Gender-Based Selling?

Saturday, July 20, 2013 by

It turns out that we at Blueport Commerce love talking about gender. In April, we discussed gender differences in furniture shopping and we have a recent guest blog post  we’ve just completed for MITX. It’s clear that consumers are behaving differently when they shop, but how are retailers...

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Achieving an Ideal Customer Experience Is Like the Stanley Cup of Retail

Saturday, July 6, 2013 by

Back in the day, retailers only had to focus on getting shoppers into their stores. Now, people are shopping online, in store, and everywhere in between. They demand (whether they know it or not) their own experience to convince them to buy retailers’ products. Retailers must innovate and optimize...

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