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Blueport Commerce Blog

The Beauty of Omnichannel – Why Stores Still Play an Integral Role in Today’s Retail Landscape

Tuesday, July 29, 2014 by

Ecommerce is only one part of the picture of today’s state of retailing. At Blueport Commerce we believe strongly in an omnichannel approach to retail, allowing the consumer to shop through the channels most convenient from them. Read on as I walk you through recent trends pointing to why...

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Lessons for Furniture Retailers from IRCE 2014: Part II

Tuesday, July 1, 2014 by

Last week I started to count down our top six takeaways from IRCE 2014. From what it means to truly understand your consumers to omnichannel execution, we provided an inside look at the top learnings for furniture retailers. But there is still more to share. This week, we are counting down the...

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The Next Phase of Retail

Tuesday, May 13, 2014 by

Website, store, social media, call center, email, mobile. The path to purchase for today’s consumers involves multiple touch points and multiple devices. In the eyes of the consumer, all the various touch points add up to one, holistic brand experience – an experience they expect to be seamless,...

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M-Commerce Skyrockets: Three Trends for Furniture Retailers

Tuesday, May 6, 2014 by

We’ve talked a lot about mobile in the last year and its importance to retail success (here, here, here and here, to reference a few of our past mobile-related posts). By 2018 we can expect to see about as much revenue from mobile commerce as we saw in all of e-commerce last year ($626 billion),...

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Three Ways To Bridge The Omnichannel Commerce Gap Between Consumers And Retailers

Tuesday, March 11, 2014 by

“To be omnichannel or not to be omnichannel?” Hate to say it, but that’s no longer the relevant question for retailers. (The answer, is "yes, of course" in case you were wondering.) The question is rather, “are you doing enough to allow for the (truly) omnichannel experience today’s consumers not...

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Mobile: The Key Omnichannel Takeaway From 2013 Holiday Sales

Tuesday, March 4, 2014 by

Back in December, my colleague Erica Blute wrote about how retailers selling online were in a jolly mood raking in sales during Black Friday and Cyber Monday. Monetate’s Ecommerce Quarterly EQ42013: Holiday Roundup* shows similar results with about an overall 33% increase in the number of purchases...

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There’s Something In The Water At

Saturday, November 30, 2013 by

There’s a saying in Brooklyn, New York that Brooklyn bagels are the best because of their water. Well there is definitely something in the water here at Blueport Commerce. No, we don’t have better bagels. But we do have a vision for the future of Furniture e-commerce.   Blueport Commerce has...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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Store Operations Get a Digital Facelift: Survey Results from Retail TouchPoints and Sprint

Saturday, September 14, 2013 by

Think stores are a thing of the past? Think again, because stores are just getting digitally smarter. According to the Retail TouchPoints / Sprint 2013 Store Operations Survey, some retailers are embracing technology to suit shopper demand. Blueport examines data on how budgets and pricing are...

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Furniture Retailers, Time to Go Back to School

Saturday, August 17, 2013 by

In the world of retail, “Back to School” is a well-known phenomenon, typically commencing in mid-July, and continuing through early September, attracting attention from parents and students alike, whether for pre-school or graduate school. Items generally associated with this time-based trend are...

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Data Analytics: Challenges and Opportunities in the Digital World

Saturday, August 10, 2013 by

  News from MITX: How and Constant Contact Are Making It Work with Analytics   Last week, Blueport Commerce attended the MITX Summit The Science of Marketing: Using Data & Analytics for Winning. While there, we received some great insight on how to manage our data and analytics better. Here...

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Did You Know? Things Are Happening Here

Saturday, August 3, 2013 by

Recently, we issued a press release, also picked up by The Wall Street Journal, announcing how top furniture retailers are joining forces in the upcoming relaunch of our very own Blueport Commerce helps our retailers sell furniture in two ways. For some retailers, the Blueport...

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What Do Furniture Consumers Want Most? Better Quality.

Saturday, July 27, 2013 by

Are you in the market for a new piece of furniture? Have you ever bought a sofa off Craigslist? Have you ever needed a piece of furniture quickly but just knew it wasn’t going to last? You’re not alone. According to a Furniture Today/Apartment Therapy Consumer Survey, 40% of furniture buyers...

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How Can Retailers Tackle Gender-Based Selling?

Saturday, July 20, 2013 by

It turns out that we at Blueport Commerce love talking about gender. In April, we discussed gender differences in furniture shopping and we have a recent guest blog post  we’ve just completed for MITX. It’s clear that consumers are behaving differently when they shop, but how are retailers...

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Achieving an Ideal Customer Experience Is Like the Stanley Cup of Retail

Saturday, July 6, 2013 by

Back in the day, retailers only had to focus on getting shoppers into their stores. Now, people are shopping online, in store, and everywhere in between. They demand (whether they know it or not) their own experience to convince them to buy retailers’ products. Retailers must innovate and optimize...

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Social Commerce: Planting the Seeds for Future Revenue

Saturday, June 29, 2013 by

Want customers to like your furniture retail brand’s official page on Facebook? Think those people who like you are then going to navigate directly to your furniture retail website and purchase a new sectional? Think again. Monetate’s recent findings in their E-Commerce Quarterly Q1 2013 show that...

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Bringing a Solid Content Strategy to Life – Learnings from IRCE 2013 Part II

Saturday, June 22, 2013 by

In part I of our two-part series, we learned at IRCE 2013 how has innovated on Facebook with customized, cute and relevant content to drive e-commerce sales. We also learned from Ryan Ostrom, CMO of Craftsman and Head of Digital KCD (Kenmore, Craftsman, Diehard) Brands, Sears Holdings,...

Read More Making F-Commerce Real – Learnings from IRCE 2013 Part I

Friday, June 21, 2013 by

Can my company really make money from Facebook? For one company,, the answer is yes. It must first be noted that Blueport Commerce was thrilled to attend the 2013 IRCE (Internet Retailer Conference & Exhibition), held at McCormick Place West in Chicago from June 5-6. With a focus on...

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Insights from the eTail 2013 Retail Technology Spending Report

Saturday, June 15, 2013 by

In an effort to uncover technology spending habits, eTail surveyed over 100 retailers in a number of verticals in apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers and specialty retailers. Among the key trends of interest to us are what retailers plan to...

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Best Buy – Taking Steps Toward Reclaiming Their Name

Saturday, June 8, 2013 by

Best Buy has been much maligned in the press – considered to be an example of a stagnant and backwards-thinking retailer. Recently Moody’s changed their rating on Best Buy to be ‘negative’ from ‘developing’. As a big-ticket electronics and appliances retailer, Blueport has watched Best Buy, a former...

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