There’s a saying in Brooklyn, New York that Brooklyn bagels are the best because of their water. Well there is definitely something in the water here at Blueport Commerce. No, we don’t have better bagels. But we do have a vision for the future of Furniture e-commerce.
Blueport Commerce has recently re-branded our in-house brand, Furniture.com. You may be thinking to yourself, “this is fantastic!” or, “hm, I didn’t even notice” or your feelings are somewhere in between. For us, it is a monumental step to greater things - A gateway to better serve our customers and how we will ratchet up the opportunity for selling furniture online in a big way. Intrigued yet? Here’s why you should be:
Tapping Into The Potential Of A Category-Killer URL
For years we’ve recognized the potential Furniture.com has as a domain and have invested a lot of time and effort in realizing that potential. The Furniture.com re-branding effort is only the beginning of the road to success, coming on the cusp of what is sure to be a promising season for e-commerce. We hope our new brand helps customers say to themselves “This is a place where I want to shop.” Our customer is and will always be our focus, and it’s up to us to deliver on the promise of providing an exemplary experience for buying furniture online, unlike any retailer now and in the future.
Creating A Brand That Serves Our Customers Even Better
Now that we have a new brand to stand behind, we’re focusing our efforts on the entire site experience for our customers – this may mean simple changes to our checkout process to implementing new tools like augmented reality or completely reinventing the experience of shopping for furniture online. We want our customers to not only consider shopping with us, but love going to our website and buying the great products we sell.
(Really) Seizing The Opportunity To Sell Furniture Online
For large furniture retailers, Blueport Commerce offers something unique. We not only provide a full e-commerce solution, but also own and operate Furniture.com to give furniture retailers an opportunity to drive incremental sales online. We bring our experience and technology unique to furniture to create a targeted customer experience online. Our ability to tie-in our platform with even the oldest inventory systems allows for a seamless integration and an omnichannel customer experience. Retailers, in turn, bring their assets to bear in fulfillment. And, for our clients with branded sites on our platform, the stores are an integral part of doing business online. We love show-rooming for that reason.
While our new brand is a monumental step, we’ve barely scratched the surface of what selling furniture online can offer. But the combination of our recent efforts and efforts over time will make the difference, so keep a close eye on us. With a little blood, sweat, tears, a solid model, and of course the water, you can be sure we will seize the billion dollar opportunity furniture e-commerce presents.
About Blueport Commerce
Leading furniture companies work with Blueport Commerce to capture the billion dollar furniture e-commerce opportunity. We marry our clients’ bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology, and customized marketing services. For some retailers, the Blueport e-commerce platform powers their branded omni-channel websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our e-commerce website. For many, we do both. Learn more here. And, if you’re interested in working for Blueport, check out our e-commerce jobs on our careers page.