As I read the buzz these days about other companies in our space like Wayfair and One King’s Lane and about e-commerce and the future of retail, it’s clear to me how “hot” the home furnishings industry has suddenly become for e-commerce. While I’ve long believed in the opportunity to bring furniture online in a meaningful way, other retailers (and wise investors) are finally catching on, and shoppers, naturally, are following suit. A recent visit to an investor conference in San Francisco validated much of this thinking – unlocking furniture online is the next big (billion dollar) opportunity in retail.
Is it just enough for retailers to simply offer furniture for sale online like any other industry using a similar e-commerce model? For us, we’d say that selling furniture online requires a different model – and ours is one that enables omnichannel commerce for this $78B furniture industry and seizes its full potential. Have we piqued your interest yet? Read on to learn more.
Blueport does not aim to disrupt the furniture industry by displacing brick-and-mortar stores with e-commerce, but rather to enable furniture retailers to expand their reach and multiply sales through omnichannel commerce. We’re modernizing furniture retail in an age where next-day delivery for online purchases is the norm and pre-schoolers are operating smartphones before learning to read.
What does this mean for furniture, exactly? For furniture, local stores and local delivery still matter. People still need to touch and feel furniture with great customer service and product expertise. And when it comes to delivery, they want it fast, and they want it to be easy to ship and return. And, when I say ‘furniture’ I mean fully assembled, hard-to-ship furniture, which is fundamentally more difficult to sell online. Unlike other categories, this overall experience won’t and can’t be entirely replaced with technology and UPS. Furniture retail works best when stores work in harmony with desktop, tablet and mobile devices. Omnichannel commerce through Blueport’s cutting edge technology and services achieves that experience for our furniture retail clients in ways that have never been done before.
Capturing the Omnichannel Opportunity for Furniture
Currently, only 4% of the $78B market is online. This makes furniture one of the largest untapped retail opportunities left online. Blueport’s technology is transforming furniture retail – for the 4% of sofas that sell online, and the 96% that don’t, and the demand for our expertise continues to grow. Currently, our two omnichannel technologies – Store-Sync and augmented reality, enable a truly omnichannel experience by leveraging mobile technologies to bridge the gap between in-store and in-home shopping.
Solving For Furniture Retail in the Absence of Brick-And-Mortar
What about pure-play/online-only furniture retailers? Our online-only retail site, Furniture.com, acquires new customers and delivers in days. And where we don’t have the luxury of omnichannel with stores, we solve for shoppers’ needs with local inventory, local delivery and the use of technologies like augmented reality to bring the furniture shopping experience into the home. On Furniture.com, we aim to leverage massive retail brands to deliver a transformative online furniture experience, even in the absence of brick-and-mortar.
Overall, as we look at where our business is today and where it’s headed, our mission is simple – to unlock furniture online and show the world that this next big thing has been our “thing” all along.
About Blueport Commerce
Blueport Commerce is the omnichannel solution for the $78B furniture industry. We marry retailers' bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology and unique marketing and sales solutions to create modern, efficient, easy shopping experiences. $6.3B in furniture retailers choose Blueport. For some retailers, Blueport's SaaS omnichannel platform powers their branded websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our e-commerce website. For many retailers, we do both. Our technology is transforming furniture retail, for the 4% of sofas that sell online and the 96% that don't. Learn more here. And, if you’re interested in working for Blueport, check out our available jobs on our careers page.